The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support Saks s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves
Key Qualifications
- Bachelor s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
- 3 to 5 years of experience in SQL, command-line statistical analysis software (Python), Data Visualization (Tableau) and working with web analytics packages (e.g.
Adobe
Analytics)
- Strong Microsoft Excel skills. Ability to code macros in VBA a plus.
- Proven ability to apply findings to business problems to lift revenue and profits.
- Robust marketing analytics acumen. Understanding of MMM, MTA a plus.
Role Description
Below is a list of the major tasks, duties, and responsibilities performed by this position
Performance Analytics Reporting (60%)
- Act as the primary analytics liaison for Marketing and Media teams.
- Own and manage marketing and merchandising performance reporting.
- Conduct statistical analyses and develop dashboards to address key business questions.
- Support marketing and media measurement initiatives as needed.
- Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness.
- Create executive-ready presentations summarizing insights and strategic recommendations.
- Build and automate reports and dashboards that deliver ongoing value to the organization.
Web Media Analytics Operations (40%)
- Manage business aspects of Adobe Analytics, Monitor clickstream data and user behavior to detect conversion issues and support timely resolution with technical teams.
- Serve as a cross-functional resource for Adobe Analytics inquiries and troubleshooting.
- Partner with marketing and merchandising teams to address tracking issues, implement new analytics requirements, and deliver impactful reporting.
- Contribute to the development and execution of on-site A/B testing strategies.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Disclaimer: The job location mentioned in this description is based on publicly available information or company headquarters. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.