Brand It Up is looking for an experienced SEO Specialist who understands contemporary search beyond traditional rankings.

We’re looking for someone who can manage SEO end-to-end across multiple brands, with strong hands-on experience in Shopify SEO, Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and emerging search practices such as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Key Responsibilities

- Develop and execute SEO strategies to improve organic traffic, rankings, visibility, and conversions.
- Conduct detailed keyword research, competitor analysis, search intent analysis, and content gap analysis.
- Manage and optimise SEO for Shopify websites, including product pages, collection pages, blogs, metadata, URL structures, internal linking, redirects, canonical tags, and schema.
- Perform regular technical SEO audits and identify issues related to crawling, indexing, Core Web Vitals, page speed, mobile usability, site architecture, and structured data.
- Plan and implement On-Page SEO strategies across website pages and content.
- Build and manage quality Off-Page SEO and link-building strategies.
- Work closely with content teams to create SEO-driven content strategies, briefs, blogs, landing pages, and category content.
- Understand and implement AEO strategies to improve visibility across answer engines and featured search experiences.
- Understand and implement GEO strategies to improve brand visibility across generative AI platforms and AI-powered search experiences.
- Optimise content for featured snippets, People Also Ask, conversational queries, and AI-generated search results.
- Monitor performance through tools such as Google Search Console, Google Analytics, SEMrush/Ahrefs,



and other SEO platforms.
- Track keyword rankings, organic traffic, conversions, backlinks, indexing issues, and overall SEO performance.
- Prepare clear weekly and monthly SEO reports with insights and actionable recommendations.
- Stay updated with Google algorithm changes, AI search developments, SEO trends, and emerging search technologies.

- Requirements

- Minimum 2+ years of hands-on SEO experience.
- Strong practical experience working with Shopify websites is mandatory.
- Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO.
- Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) is required.
- Experience with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Good understanding of HTML, schema markup, redirects, canonicalisation, sitemap management, robots.txt, and website architecture.
- Ability to understand search intent and translate keyword opportunities into actionable content and website strategies.
- Strong analytical and problem-solving skills.
- Ability to independently manage SEO for multiple client websites.
- Experience working with D2C, e-commerce, or digital marketing agency clients will be preferred.

What We’re Looking For We’re not looking for someone who only knows how to add keywords to blogs. We want someone who understands how search is evolving, from Google rankings to AI-powered discovery, and can build strategies that help brands stay visible across both traditional and generative search. If you understand SEO + Shopify + AEO + GEO and enjoy combining data, content, technical optimisation, and strategy, we’d love to hear from you.

📌 Search Engine Optimization Specialist (Sahibzada Ajit Singh Nagar)
🏢 Brand It Up!
📍 Sahibzada Ajit Singh Nagar