– Business Automation Product Sales SpecialistJob Title: Business Automation Product Sales Executive

Location: Kolkata, West Bengal

Experience: Minimum 3 Years

Employment Type: Full-Time

Department: Sales & Business Development

Industry: SaaS / IT / Business Automation

About the RoleWe are looking for an experienced and result-oriented Business Automation Product Sales Specialist to join our sales team in Kolkata.

The candidate will be responsible for selling CRM, WhatsApp API, WhatsApp Automation, SaaS, and Business Automation solutions to businesses across different industries.

The ideal candidate should have strong experience in B2B software/product sales, understand customer business requirements, conduct product demonstrations, manage sales pipelines, and successfully close deals.

Key Responsibilities

- Generate new business opportunities through cold calling, email, WhatsApp, LinkedIn, referrals, and other channels.
- Identify and qualify potential B2B customers for CRM, WhatsApp API, and business automation solutions.
- Understand the customer's business processes, challenges, and automation requirements.
- Present and demonstrate the company's products and solutions to prospective clients.
- Explain product features, benefits, pricing, implementation process, and ROI to customers.
- Manage the complete sales cycle from lead generation → qualification → demo → negotiation → closure → onboarding.
- Follow up regularly with prospects and maintain an active sales pipeline.
- Maintain accurate lead, prospect, follow-up, and opportunity information in the CRM.
- Achieve assigned monthly and quarterly sales targets.
- Build robust relationships with existing and potential customers.
- Coordinate with technical/product teams for demos, integrations, custom requirements, and implementation.
- Prepare quotations and commercial proposals and negotiate with clients when required.
- Track competitor offerings, customer requirements,



and market trends.
- Maintain regular sales reports and provide updates to management.
- Identify opportunities for upselling and cross-selling additional automation solutions.

Required Experience & Skills
- Minimum 3 years of experience in B2B/IT/SaaS/Product Sales.
- Proven experience selling CRM, WhatsApp API, WhatsApp Business solutions, SaaS, or Business Automation products.
- Good understanding of CRM and sales pipeline management.
- Experience conducting online/offline product demonstrations.
- Strong lead-generation and client acquisition skills.
- Excellent communication, presentation, negotiation, and closing skills.
- Ability to communicate effectively with business owners, decision-makers, and senior management.
- Strong follow-up and relationship-management skills.
- Comfortable working with monthly/quarterly sales targets.
- Self-motivated, proactive, and result-oriented.

Preferred CandidateCandidates who have previously sold any of the following products will be preferred:
- CRM Software
- WhatsApp Business API
- WhatsApp Automation
- Chatbot Solutions
- Marketing Automation
- Sales Automation
- Lead Management Software
- Customer Engagement Platforms
- SaaS Products
- Business Process Automation Solutions

Key Performance AreasThe selected candidate will be measured on:
- New customer acquisition
- Monthly sales revenue
- Lead-to-customer conversion
- Product demo conversion
- Sales pipeline development
- Follow-up efficiency
- Customer relationship management
- Upselling and cross-selling

EducationGraduate/MBA in Sales, Marketing, Business Administration, IT, or a related field is preferred. Candidates with strong relevant sales experience may also be considered. CompensationSalary: Competitive, based on experience and skills

Incentives: Attractive performance-based sales incentives

Job LocationKolkata, West Bengal

Candidates with a proven track record in CRM, WhatsApp API, SaaS, or Business Automation product sales are encouraged to apply.

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