Role & responsibilities

Job Objective

Manage existing customers, generate enquiries, convert leads into orders, and achieve assigned sales targets while maintaining strong customer relationships.

Key Responsibilities

1. Lead Generation & Business Development

- Identify and develop new B2B customers through calls, references, networking, LinkedIn, email campaigns, exhibitions and field visits.
- Develop prospects across corporate houses, hotels, hospitality groups, institutions, distributors, retailers and other relevant segments.
- Maintain a healthy pipeline of leads and opportunities.
- Regularly follow up on enquiries, quotations, samples and proposals.

2. Customer Management

- Build and maintain strong relationships with existing customers.
- Understand customer requirements, budgets, timelines and customization needs.
- Conduct regular customer visits and business meetings.
- Identify opportunities for repeat orders, cross-selling and up-selling.

3. Enquiry to Order Conversion

- Receive and understand customer enquiries.
- Coordinate internally for product selection, costing, pricing, samples, customization and lead time.
- Prepare and submit quotations/proposals within agreed timelines.




- Follow up systematically until the enquiry is converted into a PO.
- Ensure all commercial terms are clearly communicated.

4. Order Coordination

- Obtain confirmed PO and required artwork/specifications from customers.
- Coordinate with production, design, purchase, dispatch and accounts teams.
- Track order status and communicate realistic delivery commitments to customers.
- Ensure timely dispatch and documentation.
- Follow up for POD and payment after dispatch.

5.Payment Follow-up

- Monitor customer outstanding payments.
- Follow up for payments before and after the due date.
- Coordinate with Accounts for payment reconciliation.
- Escalate delayed payments appropriately.

Preferred candidate profile The Sales Officer must not make delivery, pricing, customization or commercial commitments to customers without internal confirmation. Every enquiry should have a clear next action, follow-up date and status in the ERP/CRM.

The objective is not merely to generate enquiries, but to convert enquiries into profitable orders and develop long-term B2B customer relationships.

Perks and benefits

Industry Standards

Perks and advantages

Health insurance

📌 Sales Officer (Mumbai)
🏢 Faayah Products
📍 Mumbai