1. Role Overview

- Title: Senior Sales / Key Account/Sales/Business Development Manager/Assistant Manager B2B
- Location: Mumbai (field-intensive; base location mandatory)
- Territory: Mumbai (primary) Pune & Surat (secondary)
- Reporting to: Director
- Industry: Food Packaging (HORECA / QSR focused)

2. Core Purpose

- Acquire and activate new B2B customers (hunter role)
- Build a strong base of mid-sized QSR & HORECA clients
- Increase billing per customer repeat frequency
- Improve collections discipline (DSO control)

3. Target Customer Segment (Very Important)

- QSR brands / cafs / bakeries / restaurants
- Typically 510 outlets per brand
- Decision maker: Owner / Purchase Manager / Ops Head
- Monthly packaging requirement: 50,000 to 10 lakh

4. Key Responsibilities

A. Sales Execution (Primary Focus – HUNTER)

- Onboard new HORECA / QSR clients consistently - QSR, CAFE, RESTAURANT, BAKERY
- Drive monthly billing targets ( SKU penetration)
- Convert prospects through structured follow-ups & closing

D. Market Development

- Identify and penetrate recent clusters (QSR hubs, caf zones, institutions)
- Track competitor pricing, product gaps, and trends
- Provide feedback for new product development / SKU expansion

6. Ideal Candidate Profile

Experience

- 5–10 years in B2B field sales (HORECA-focused preferred)
- Minimum 5 years selling into HORECA / QSR / food service industry




- Preferred backgrounds:
- Beverage distribution (e.g., Bisleri, Coca-Cola)
- Frozen foods (e.g., McCain)
- Dairy / FMCG distribution

Skills

- Strong new customer acquisition (hunter mindset)
- Negotiation & objection handling
- Value-based selling (not discount-driven)
- Relationship management with decision-makers
- Pipeline management & strong closing ability

Personality Traits

- Aggressive & target-driven
- Highly disciplined and consistent in field work
- Resilient under pressure
- High ownership & accountability
- Street-smart with consultative approach

7. Must-Have Requirements

- Graduate (BBA preferred)
- Strong English communication (spoken written)
- Email drafting ability
- Working knowledge of Excel
- Comfortable with intensive field sales across Mumbai
- Willingness to travel to Pune & Surat when required

8. Good to Have

- Own vehicle (bike preferred)
- Existing network in HORECA / QSR segmenT

9. Compensation

- CTC: 8–12 LPA(Based on Interview and current salary)
- Incentives: Performance-linked

10. Role Expectations

- This is a high-performance, target-driven role
- Strong emphasis on new customer acquisition (hunter role)
- Requires daily field movement structured execution
- Focus on outcomes (sales collections), not just activity

📌 Sales Manager Only Horeca Experienced Candidates To apply (Mumbai)
🏢 Channel Packaging
📍 Mumbai