: Sales Manager – Notebook Manufacturing (Field Sales & Marketing)

- Location: Chennai
- Department: Sales & Marketing
- Employment Type: Full-Time
- Preferred Industry Background: FMCG / Stationery Manufacturing (Specifically candidates with prior experience working at ITC Ltd. - Education and Stationery Products Business / Classmate )

Position Summary The Sales Manager will lead our field sales and trade marketing operations, driving primary and secondary sales, expanding our distributor/dealer network, and executing go-to-market strategies. Given our aggressive market expansion goals, we strongly prefer candidates coming from ITC’s stationery or FMCG divisions , who bring deep domain expertise in general trade (GT), modern trade (MT), institutional sales, and deep-rooted channel partner relationships in the stationery ecosystem.

Key Responsibilities 1. Sales Strategy & Revenue Growth

- Drive primary and secondary sales targets across assigned zones, ensuring continuous growth in market share for notebook and stationery product lines.
- Formulate and implement aggressive field sales strategies tailored for regional markets, seasonal back-to-school peaks, and year-round institutional requirements.
- Monitor key performance indicators (KPIs) including volume growth, distribution reach, billing productivity, and collection cycles.

2. Field Marketing & Trade Activation

- Design and execute impactful below-the-line (BTL) marketing campaigns, retail branding, and school-connect programs (e.g., drawing competitions, notebook fairs, direct-to-school activations).
- Oversee point-of-sale (POS) visibility and merchandising standards across retail counters to maximize brand recall and impulse buying.




- Analyze regional consumer behavior and competitor pricing/product strategies to launch quick counter-tactics.

3. Channel Management & Distribution

- Build, expand, and manage a robust network of super-stockists, distributors, and wholesale dealers.
- Ensure optimal inventory flow, minimize channel choke points, and manage trade margins effectively.
- Resolve trade disputes, streamline credit policies, and maintain healthy financial relationships with key channel partners.

4. Team Leadership & Coaching

- Lead, mentor, and supervise a team of Area Sales Managers (ASMs), Sales Executives, and Field Merchandisers.
- Conduct regular field audits, joint-working sessions, and performance reviews to train the team on value-selling and relationship management.

Desired Candidate Profile & Requirements

- Education: Bachelor’s degree in Business, Marketing, or a related field. MBA/PGDM in Marketing or Sales is a distinct advantage.
- Experience:
- 8 to 15 years of total experience in field sales and channel management within FMCG, Consumer Goods, or Stationery manufacturing.
- Critical Preference: Candidates who have worked with ITC Ltd. (specifically within the Education and Stationery Products Business / Classmate division) for a substantial tenure will be given immediate priority.
- Domain Knowledge: In-depth understanding of the paper stationery product lifecycle, seasonal demand patterns (especially peak back-to-school seasons), paper GSM standards, and binding types.
- Skills:
- Exceptional channel network across general and contemporary trade.
- Strong leadership skills with a hands-on approach to field operations.
- Excellent negotiation, conflict-resolution, and data-driven analytical skills.

📌 Sales Manager (Chennai)
🏢 olive tree global school
📍 Chennai