For an Electrical Sales Manager handling industrial electrical panels Transformer UPS VCB related electrical products , I would define the key responsibilities around business development, project sales, customer relationships, technical coordination, and payment collection . Key Points / KRAs for Sales Manager Sales Target Achievement Achieve monthly, quarterly and annual sales targets.

Target products: PCC, MCC, APFC, AMF, LT/HT Panels, VFD Panels, Solar Panels, Transformer, UPS, VCB, ACB/MCCB and other electrical products . Maintain a healthy order pipeline of at least 3–4 times the monthly target .

Industrial Customer Development

Regular visits to industries, factories, infrastructure projects, warehouses, hospitals, hotels, commercial buildings and solar projects. Develop relationships with Plant Heads, Electrical Heads, Maintenance Managers, Purchase Managers, Project Managers and Consultants . Identify new industries under construction, expansion or capacity enhancement.

New Customer Acquisition

Add a defined number of new customers every month. Develop recent accounts instead of depending only on existing customers. Create a database of industries with contact persons, electrical requirements and upcoming projects.

Project / Enquiry Generation Generate enquiries for: LT/HT Panels PCC/MCC APFC Panels VFD/Soft Starter Panels Transformer UPS VCB/RMU Solar electrical systems Cables, ACB, MCCB, switchgear etc. Track projects from enquiry → technical discussion → quotation → negotiation → PO . Quotation &

- Follow-up Ensure quotations are submitted quickly and accurately. Follow up systematically until order closure.



Maintain an Enquiry–Quotation–Order Conversion Report . Understand why lost orders were lost—price, specification, delivery, brand preference, competition, etc.

Technical Understanding Sales

Manager should understand the basic application and selection of: Transformer VCB ACB/MCCB PCC/MCC APFC VFD UPS HT/LT Panels Busbars Protection and metering Harmonics and power factor Consultant &

- Contractor Network Develop relationships with Electrical Consultants, EPC companies, Electrical Contractors and System Integrators . Get ACKMEY approved/vendor-listed wherever possible. Track consultant specifications and approved makes.

Competition Tracking

Monitor competitors’ pricing, brands, delivery schedules and specifications. Maintain a monthly Competitor &

- Market Intelligence Report . Identify opportunities where ACKMEY can offer an alternative technically compliant solution.

Order Profitability

Do not chase sales only on turnover. Maintain minimum approved gross margin on every order. Obtain management approval before offering exceptional discounts.

Payment Collection Sales

Manager must remain responsible until payment is received. Follow up for advance, running bills and balance payment.

Monitor

Outstanding / Ageing customer-wise. Coordinate with accounts and customers to avoid overdue payments.

Internal Coordination Coordinate with: Design Estimation Purchase Production Quality Dispatch Accounts The customer should receive one coordinated response rather than different answers from different departments. CRM &

- Daily Reporting Every salesperson should update: Customer visits New enquiries Quotations Follow-ups Expected orders Lost orders Payment status Next action/date

📌 Sales Manager (Rudrapur)
🏢 Ackmey Ppower Solutions Private
📍 Rudrapur