Designation : SALES HEAD – TAMIL NADU

Location: Chennai, Tamil Nadu

Employment Type: Full-Time

Role Overview

We are looking for an experienced Sales Head – Tamil Nadu to lead the sales and channel business across the state. The role will be responsible for driving Sell-In, Sell-Out, channel expansion, market share, team performance and retail execution in line with organizational goals.

Key Responsibilities

- Drive Sell-In & Sell-Out as per organizational targets.
- Manage retail channel hygiene, execution and expansion across cities.
- Drive MAAR, FISO, Current OA, Trade-In and OLOB initiatives.
- Ensure fixture, demo, DCOTA, LFL, affordability, stocking and visibility standards.
- Improve counter share, city share and market coverage.
- Build expansion pipeline and execute city-wise growth plans.
- Manage, develop and retain the sales team; maintain attrition below 10%.
- Conduct weekly reviews and joint market visits.
- Maintain strong relationships with Top 50 channel partners.
- Lead dealer meets and channel engagement initiatives.
- Work with the ALPS Marketing Team on joint marketing activities.
- Drive training plans, INS engagement and business development.
- Track competitor pricing, launches, market share, fixtures, affordability and promoter strength.
- Work closely with the Mac in Charge and relevant business teams.

Candidate Profile





- 8+ years of experience in Sales / Channel Sales / Retail / Distribution.
- Experience in consumer electronics, mobile, technology or premium retail preferred.
- Strong experience managing distributors, dealers, retailers and channel partners.
- Proven experience leading and developing sales teams.
- Strong understanding of Sell-In, Sell-Out, retail execution and channel management.
- Strong commercial, negotiation and relationship-management skills.
- Data-driven with strong market intelligence and business-planning capabilities.
- Willingness to travel extensively across Tamil Nadu.
- Strong communication, leadership and stakeholder-management skills.

Key Performance Areas Sell-In | Sell-Out | Market Share | Channel Expansion | Counter Share | OLOB | Trade-In | Visibility | Team Productivity | Attrition | Partner Engagement

Why Join ALPS Digital Devices?

- Lead the Tamil Nadu sales business with significant market and channel exposure.
- Opportunity to work with leading technology and retail partners.
- Direct involvement in business growth, market expansion and channel strategy.
- Leadership opportunity with strong exposure to Sales, Marketing and Business Development.
- Opportunity to build and develop a high-performing sales organization.

Pay: ₹70,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Sales Head (Chennai)
🏢 Alps Digital Devices
📍 Chennai