Job Title: Sales Executive – Territory Sales

Company: Central HardwaresDepartment: Sales & Business DevelopmentJob Type: Full-timeLocation: Vagamon & Surrounding AreasJob Type: Field Sales

Job Summary

Central Hardwares is looking for a motivated and target-oriented Sales Executive to drive sales growth in the assigned territory. The candidate will be responsible for meeting builders, contractors, architects, site engineers and project owners, identifying ongoing and upcoming construction projects, generating enquiries and converting them into confirmed orders.

This is a field-based position requiring extensive local travel and strong relationship-building skills.

Key Responsibilities

- Visit builders, contractors, architects, project supervisors and other key decision-makers regularly. Identify and maintain a database of ongoing and upcoming construction projects. Build strong and long-term relationships with builders, contractors and project owners. Generate enquiries and convert them into confirmed orders. Sell products including cement, TMT/steel bars, structural steel, GI/GP pipes, sheets and hardware. Prepare and follow up on quotations until order closure. Achieve monthly and quarterly sales targets. Identify cross-selling and upselling opportunities. Coordinate with the Credit Control team regarding customer payments and credit sales. Collect and report competitor pricing, schemes and market activities. Maintain daily visit reports and provide regular updates to the Sales Manager. Identify upcoming projects and tenders and share information with the company. Coordinate with showroom, godown and logistics teams for timely delivery. Handle customer queries and complaints professionally. Represent Central Hardwares professionally in the market.

Key Performance Indicators (KPIs):




- Monthly and quarterly sales target achievement New customer and project account acquisition Number of customer/site visits Project and market coverage Enquiry-to-order conversion Average order value Repeat orders and customer retention Collection and credit discipline Daily/weekly reporting and market intelligence

Candidate Requirements:
- Minimum Plus Two / Diploma qualification. Bachelor’s degree or background in Civil Engineering/Building Materials is an advantage. 2–5 years of field sales experience, preferably in building materials, hardware, steel, cement or related B2B sales. Candidates with strong local market contacts will be preferred. Strong communication and interpersonal skills in Malayalam. Working knowledge of English is an advantage. Robust negotiation and customer relationship-building skills. Target-oriented and self-motivated. Comfortable with extensive field travel. Basic knowledge of smartphones/apps for reporting. Valid two-wheeler driving licence and driving experience is mandatory. Knowledge of the local area and construction market is preferred.

Compensation & Benefits:
- Fixed monthly salary based on experience and territory. Performance-based sales incentives. Fuel/Travel allowance as per company policy. Mobile allowance as per company policy.

Reporting To: Sales Manager / Central Hardwares Leadership

Working With: Showroom Team, Credit Control Team, Godown & Logistics Team

Ideal Candidate

A proactive, energetic and target-driven sales professional who enjoys field work, has good local market knowledge, and can build strong relationships with builders, contractors and other construction industry professionals.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: Hybrid remote in Erattupetta, Kerala

📌 Sales Executive (Sales & Marketing) (Erattupetta)
🏢 Central Hardwares
📍 Erattupetta