Sales Executive – Road Marking & Road Safety Solutions

Company: Kataline Limited

Department: Sales

Job Type: Full-Time

Experience: 3–7 Years

Job Location: City Name / Assigned Territory

Work Mode: Field-Based

Reporting To: Regional Sales Manager

About Kataline Limited

Kataline Limited is a leading manufacturer of road marking paints, thermoplastic solutions, and road marking equipment, serving highways, airports, urban infrastructure, and road-safety projects across India since 1999. The company is ISO-certified and has a nationwide presence in infrastructure and road-safety solutions.

Job Summary

We are looking for an experienced Sales Executive to drive B2B and institutional sales of road marking and road safety solutions within the assigned territory.

The role involves developing business opportunities with PWD, NHAI, municipal bodies, infrastructure contractors, engineers, dealers and distributors. The candidate will also be responsible for government tenders, customer relationships, dealer development and achievement of sales targets.

Key Responsibilities

- Identify and develop sales opportunities with government departments and infrastructure contractors.
- Build and maintain relationships with PWD, NHAI, municipal bodies and contractors.
- Track and respond to relevant government tenders and procurement opportunities.
- Develop and manage dealer/distributor networks.
- Conduct product demonstrations and technical discussions with engineers and procurement teams.
- Achieve monthly and quarterly sales targets.
- Maintain updated CRM, sales pipeline and customer records.
- Coordinate with technical and production teams regarding customer requirements and after-sales support.




- Conduct regular customer, contractor and dealer visits within the assigned territory.
- Follow up with prospects and customers throughout the sales cycle.

Required Skills & Qualifications
- 3–7 years of experience in B2B / Institutional Sales.
- Experience in paints, construction materials, infrastructure or industrial equipment is preferred.
- Understanding of government tendering and procurement processes.
- Solid communication, relationship-building and negotiation skills.
- Willingness to travel extensively within the assigned territory.
- Graduate degree in any discipline.
- Own vehicle is preferred.
- Ability to independently manage territory and sales activities.

Preferred Experience
- Road marking paints / thermoplastic products.
- Road safety equipment or infrastructure products.
- Existing network with PWD / NHAI / contractor communities.
- Dealer/distributor network management.
- Experience using Salesforce or similar CRM/sales software.

Travel Requirement 15–20 days per month, as required, including visits to government offices, contractor sites, dealers and customers.

What We Offer

- Competitive fixed salary + performance-based incentives
- Travel allowance
- Opportunity to work on nationally visible infrastructure and road-safety projects
- Territory ownership and growth opportunities
- Exposure to government and institutional sales

How to Apply Interested candidates can share their updated resume at:

Email: [email protected]

Call: +91-(phone hidden)

WhatsApp: +91-(phone hidden)

Pay: ₹200,000.00 - ₹600,000.00 per year

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

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