Sales Development Representative (SDR / BDR) – B2B SaaS & AI

Employment Type: Full-Time

Experience: 1–3 Years

Location: Mannarkkad, Palakkad

About Obraz Obraz is a quick-growing technology company delivering custom Artificial Intelligence and Machine Learning solutions through Obraz and enterprise-grade managed data annotation services through LabelOps.

We are looking for a highly driven, articulate, and technically curious Sales Development Representative (SDR/BDR) with proven experience in B2B SaaS, IT Services, Cloud, AI, or Deep Tech sales.

In this role, you will play a critical role in our revenue engine by engaging with CTOs, AI Directors, VP Engineering, Heads of Data Science, and other technology decision-makers across global markets to generate qualified sales pipeline.

Important: This is a highly technical B2B sales role. Candidates must have a strong understanding of software/technology sales cycles and the ability to engage confidently with senior technical stakeholders.

Key Responsibilities

- Execute high-volume, highly targeted outbound prospecting campaigns through cold calling, personalized emails, and LinkedIn outreach to generate Sales Qualified Leads (SQLs).
- Qualify inbound and outbound leads using established B2B qualification frameworks such as BANT (Budget, Authority, Need, Timeline).
- Schedule qualified discovery calls and product demos for the CEO and senior sales/closing team.
- Understand and effectively communicate the value proposition of:
- Custom AI/ML solutions
- Computer Vision models
- AI/ML engineering services
- Data annotation and data pipeline solutions
- Handle technical and business objections from senior engineering and technology stakeholders.
- Identify decision-makers and navigate complex organizational structures to reach relevant stakeholders.
- Research target accounts and build prospect lists aligned with Obraz's Ideal Customer Profile (ICP).




- Collaborate with the Marketing Manager and Lead Generation Operations Specialist to improve messaging, outreach sequences, and sales battle cards.
- Maintain accurate and up-to-date CRM records, including prospect activity, call outcomes, follow-ups, and pipeline progression.
- Continuously test and optimize prospecting approaches to improve response, meeting-booking, and conversion rates.

Required Skills &

Experience

- 1–3 years of relevant experience as an SDR, BDR, Inside Sales Representative, or similar role.
- Mandatory experience in B2B SaaS, IT Services, Cloud, AI/ML, or Deep Tech sales.
- Strong cold-calling skills with the confidence to engage CTOs, VP Engineering, Heads of AI/Data Science, and other C-level technical executives.
- Strong understanding of:
- B2B sales funnels
- Lead qualification
- Outbound prospecting
- Sales development processes
- Meeting generation and pipeline creation
- Hands-on experience with modern sales and prospecting tools, such as:
- Outbound: Apollo.io, Outreach, Salesloft, etc.
- CRM: HubSpot, Salesforce, Zoho CRM, etc.
- Prospecting: LinkedIn Sales Navigator, ZoomInfo, etc.
- Ability to quickly understand and confidently use technical terminology related to AI, Machine Learning, Computer Vision, SaaS, and Data Pipelines.
- Excellent verbal and written communication skills in English.
- Ability to write concise, personalized, and compelling cold emails.
- Strong research, listening, and qualification skills.
- High resilience, coachability, ownership, and a persistent hunter mindset.

Preferred Qualifications

- Bachelor's degree in Business, Marketing,



IT, Computer Science, or a related discipline.
- Previous experience selling:
- Data annotation services
- Computer Vision solutions
- AI/ML solutions
- SaaS products
- Custom software development services
- Demonstrated track record of consistently meeting or exceeding meeting-booking or SQL-generation targets in a B2B technology sales role.
- Experience selling to international or global technology companies is an added advantage.

Key Performance Indicators (KPIs) Performance will be measured against clearly defined sales development metrics, including:

- Sales Qualified Leads (SQLs) / meetings booked per month
- Meeting hold rate – percentage of booked meetings that take place
- Outbound activity – calls, emails, and LinkedIn outreach
- Opportunity conversion rate – meetings converting into qualified pipeline opportunities
- CRM data accuracy and hygiene
- Adherence to outreach and follow-up SLAs
- Quality and relevance of target accounts and prospects generated

Ideal Candidate Profile The ideal candidate is a tenacious, technology-savvy, and results-oriented B2B sales professional who thrives in a fast-paced environment.

You should be comfortable going beyond a sales script and having consultative conversations with technical decision-makers. You should be able to research a prospect's business, understand their potential technology challenges, identify relevant pain points, and position Obraz's solutions appropriately.

You understand that selling AI, SaaS, and technology services requires strong research, structured follow up, persistence, and the ability to act as a knowledgeable bridge between a prospect's business problem and the right technical solution.

If you are highly driven, comfortable with technology, confident on the phone, and motivated by building a strong B2B sales pipeline, we would like to hear from you.

📌 Sales Development Representative (SDR / BDR) –B SaaS & AI (Mannarkkad)
🏢 Obraz
📍 Mannarkkad