Salary Budget: Up to ₹7 LPA

​About the Opportunity

​We are seeking a proactive and results-driven Sales Executive / BD Executive to drive lead generation, product demonstrations, and end-to-end sales closure for our modern ERP solution. In this role, you will engage with decision-makers across independent supermarkets, apparel chains, electronics stores, and FMCG distributors nationwide to solve critical retail operational challenges.

​Key Responsibilities

​1. Lead Generation & Prospecting

​Conduct rigorous daily research to identify prospective retail clients across India.

​Build relationships with Store Managers, IT Managers, and key mid-level decision-makers.

​Execute high-volume outbound campaigns via cold calling, personalized email outreach, and professional networking platforms.

​Consistently meet or exceed monthly lead generation targets.

​2. Lead Qualification & Solutioning

​Qualify inbound and outbound leads based on Ideal Customer Profile (ICP) alignment, current software stack, store count, and pain points (e.g., inventory stockouts, GST billing errors).

​Independently lead transactional and mid-market sales cycles, while assisting Senior Executives on complex enterprise evaluations.

​Collaborate with internal technical teams to tailor ERP software to client-specific requirements.

​3. Product Demonstrations

​Deliver customized virtual and in-person product demos highlighting POS, Inventory, Warehouse, and Retail Management modules.

​Address client objections regarding implementation downtime,



hardware compatibility, and staff training with empathy and data-driven solutions.

​4. Proposal, Negotiation & Closure

​Draft commercial proposals, software licensing agreements, and Annual Maintenance Contracts (AMCs).

​Negotiate standard pricing and payment terms to close mid-market contracts while protecting company margins.

​Consistently meet or exceed monthly, quarterly, and annual revenue targets.

​5. Account Expansion & CRM Management

​Drive upselling initiatives within existing accounts by introducing advanced modules.

​Maintain accurate, real-time records of prospect interactions and pipeline stages within the CRM.

​Coordinate seamlessly with technical teams during implementation and handoffs for smooth hardware/software deployment.

​Relay market intelligence, competitor pricing, and feature feedback back to product leadership.

​Qualifications & Key Requirements

​Experience: 1+ years of experience in B2B sales, business development, or software/SaaS sales (retail software experience is a plus).

​Core Competencies: Strong end-to-end sales cycle management, cold outreach capabilities, and comfortable running live software product demonstrations.

​Communication: Excellent verbal and written communication skills with robust presentation and contract negotiation capabilities.

​Tools: Familiarity with CRM systems and structured sales pipeline management.

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📌 SAAS Sales Executive (Ahmedabad)
🏢 Pharmacy Chain 36.6
📍 Ahmedabad