Company Description PhonePe is shaping the future of digital finance in India, offering a broad range of technology-led financial services to individuals and businesses. Trusted by over 700 million users and more than 50 million merchants, PhonePe provides solutions spanning UPI payments, loans, insurance, wealth management, and merchant tools. The company continues to expand its ecosystem with platforms like Share.Market, a stock broking solution, and Indus Appstore, a localized app marketplace.

Teams at PhonePe work at the intersection of technology and finance, focusing on impact, inclusion, and solving complex challenges at scale. A culture of ownership, collaboration, and continuous learning enables employees to build products that redefine everyday financial experiences.

Role Description The Rural Business Development Executive will focus on driving PhonePe’s growth and adoption in Islampur’s local markets, working on-site with merchants and partners. This full time role includes identifying and onboarding rural merchants, explaining PhonePe’s products and benefits, and supporting them through activation and ongoing usage. The position involves generating leads, conducting field visits, building long-term relationships with merchants, and ensuring high levels of engagement and satisfaction.

The executive will track performance metrics, gather market feedback,



and collaborate with internal teams to refine local strategies and improve product fit for rural users. The role also includes resolving basic operational issues, providing training on PhonePe solutions, and representing the brand professionally within the community.

Qualifications

- Candidates should possess strong New Business Development and Lead Generation skills, with the ability to identify and convert opportunities in rural markets.
- Candidates should possess solid Business and Account Management skills to manage merchant relationships, drive growth, and sustain long-term partnerships.
- Candidates should possess effective Communication skills, including clear verbal and written communication in local languages and English.
- Candidates should ideally have knowledge of digital payments or financial services, especially in rural or semi-urban contexts.
- Candidates should have strong interpersonal skills, customer-focused mindset, and the ability to work independently in the field.
- Candidates should have basic data and reporting skills to track activities, monitor merchant performance, and share insights with internal teams.
- Relevant experience in sales, field operations, or business development, preferably in fintech, FMCG, or telecom sectors, is beneficial.
- A minimum of a high school diploma; a bachelor’s degree in Business, Marketing, or related fields is an added advantage.

📌 Rural Business Development Executive (Islampur)
🏢 PhonePe
📍 Islampur