Regional Sales Manager (RSM) Kerala

Location : Kerala(Headquarter can be based in Thirussur as per business requirement)

CTC : 6.0 LPA 9.0 LPA (Depending on Experience & Performance)

Experience Required: 8–15 Years

Industry Preference: LED Lighting, Electrical Products, Wires & Cables, Switches, Home Appliances, FMCG Distribution Network

Preferred Candidate: Male

Job Type: Full-Time

Benefits

TA + DA

Performance Bonus

Sales Incentives

Paid Leave

Medical Insurance (Company Provided)

Interview Process

HR Round – Telephonic Interview

GM Round – Telephonic/Video Interview

Final Interview – Face-to-Face with MD (Indore)

Position Overview

We are seeking an experienced and result-oriented Regional Sales Manager (RSM) to lead and expand our business operations across Kerala. The candidate will be responsible for driving sales growth, managing distributor networks, developing new markets, leading the sales team, and achieving regional revenue targets.

Key Responsibilities

1. Regional Sales & Business Development

Drive overall sales growth across Kerala. Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.

Identify and appoint new distributors, dealers, and channel partners.

Expand market penetration in existing and new territories.

Ensure availability of products across all key markets.

1. Team Management & Leadership

Lead, guide, and motivate the regional sales team. Monitor team performance and ensure achievement of individual and regional targets.

Conduct regular market reviews, sales meetings, and training sessions.

Recruit, train, and develop field sales personnel as required.

1. Distributor & Channel Management

Build and maintain strong relationships with distributors, dealers, retailers, and key customers. Monitor distributor performance, inventory management, and payment collections.





Support distributors in achieving primary and secondary sales targets.

Resolve channel-related issues effectively and promptly.

1. Market Expansion & Competitive Analysis

Identify new business opportunities and emerging markets. Analyze competitor activities, pricing strategies, and market trends.

Recommend suitable sales and promotional activities to increase market share.

Gather customer feedback and provide market intelligence to management.

1. Customer Support

Ensure high levels of customer satisfaction and long-term business relationships.
1. Reporting & Performance Monitoring

Submit daily, weekly, and monthly sales reports. Review sales performance, market coverage, collections, and stock movement.

Maintain accurate CRM records and sales data.

Ensure compliance with company policies and reporting standards.

1. Travel Requirement

Extensive travel across Kerala(18–22 days per month). Conduct regular market visits and distributor reviews.

Key Requirements

8–15 years of experience in LED Lighting, Electrical Products, Wires & Cables, Switchgear, Home Appliances, or related industries.

Proven track record of handling entire state operations and managing sales teams.

Solid distributor network across Kerala will be an added advantage.

Excellent leadership, communication, negotiation, and team management skills.

Strong understanding of channel sales, dealer development, and market expansion.

Ability to analyze sales data and drive business growth.

Self-driven, target-oriented, and capable of working independently.

Preferred Candidate Profile

Experience in handling the complete Kerala market.

Experience managing a team

Strong network with distributors, dealers, and electrical trade partners.

Capable of delivering sustainable business growth and building high-performing sales teams.

Reporting To: General Manager / MD

Team Handling: Sales Officers, Territory Sales Executives, Area Sales Managers across Kerala Region.

📌 Regional Sales Manager (Kochi)
🏢 Ganit Star Engineering
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