- Develop and execute sales plans for the assigned region.

- Identify current customers, applications, projects, and business opportunities.

- Manage and grow relationships with existing customers and key accounts.

- Understand customer technical requirements and recommend appropriate products or solutions.

- Conduct customer visits, product demonstrations, technical presentations, and trials.

- Prepare quotations, proposals, technical-commercial offers, and sales reports.

- Coordinate with engineering, production, quality, service, and logistics teams to meet customer requirements.

- Follow up on enquiries, quotations, purchase orders, deliveries, and payments.

- Negotiate commercial terms while maintaining company pricing and margin objectives.

- Track competitor activities, market trends, customer requirements, and potential opportunities.

- Participate in exhibitions, customer meetings, seminars, and industry events.

- Maintain an accurate sales pipeline and regularly report regional sales performance.

- Achieve assigned monthly, quarterly, and annual sales targets.

- Support customers after sales and ensure timely resolution of technical or service issues.

Technical Requirements

- Degree/Diploma in Mechanical, Electrical,



Mechatronics, Industrial, Production Engineering, or a related discipline.

- Experience in B2B technical sales within manufacturing or industrial markets.

- Good understanding of engineering products, manufacturing processes, and industrial applications.

- Ability to read and understand technical drawings/specifications.

- Familiarity with CRM systems, MS Office, and sales reporting tools.

- Willingness to travel extensively within the assigned region.

Key Skills

- Technical sales and solution selling

- Business development

- Customer relationship management

- Negotiation and commercial skills

- Lead generation and territory management

- Technical presentation and product demonstration

- Proposal and quotation preparation

- Market and competitor analysis

- Communication and interpersonal skills

- Target and pipeline management

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits

- Provident Fund

Education

- Diploma (Preferred)

Experience

- in regional sales in refrigeration: 6 years (Required)

Location

- Chennai, Tamil Nadu (Required)

Work Location: In person

📌 Regional Sales Engineer (Chennai)
🏢 SANPAR Industries
📍 Chennai