Role: Regional Marketing Manager – Karnataka

Responsibilities

- Develop and execute regional marketing strategies and annual/quarterly plans for Karnataka in line with business and brand objectives.
- Drive marketing support for existing and new centres, including centre launch plans, local marketing, lead generation, brand visibility, and market development.
- Conduct regular visits to centres across Karnataka and work closely with Centre Heads, Area Managers, and franchisees to identify market opportunities and improve marketing performance.
- Lead and manage the regional marketing team, including goal setting, performance tracking, mentoring, resource allocation, and capability development.
- Plan and execute ATL/BTL campaigns, city-wise events, activations, and major brand initiatives such as LMKC, Marathon, Walkathon, etc.
- Develop and manage strategic tie-ups with schools, corporates, consultants, institutions, and business/channel partners to drive brand awareness and business opportunities.
- Monitor marketing performance, campaign effectiveness, budgets, and ROI; provide actionable insights and regular updates to senior management.
- Work closely with Sales, Operations, Centre Teams, Franchisees,



and Corporate Marketing to ensure effective execution of regional initiatives.
- Track market trends, competitor activities, and customer insights to identify new opportunities and strengthen the brand presence across Karnataka.

Key Requirements:
- 10–15 years of experience in Marketing, preferably in a multi-location/regional role.
- Proven experience in team handling and people management, with the ability to lead and develop a marketing team.
- Strong experience in regional/local marketing, ATL/BTL, events, activations, brand building, and centre launches.
- Experience in managing franchisees, channel partners, business partners, or external stakeholders.
- Strong communication, presentation, negotiation, analytical, and stakeholder-management skills.
- Good understanding of Karnataka markets; local market knowledge will be an advantage.
- Willingness to travel extensively across Karnataka, including multi-day centre visits.
- Strong ownership, execution, problem-solving, and result-oriented mindset.
- Ability to manage multiple priorities and work effectively in a fast-paced, target-driven workplace.

Pay: ₹1,200,000.00 - ₹1,700,000.00 per year

Work Location: In person

📌 Regional Marketing Manager (Bengaluru)
🏢 Little Millennium Pre school
📍 Bengaluru