Key Responsibilities

- Develop and execute PR strategies aligned with overall brand and marketing objectives.
- Build and maintain strong relationships with media, journalists, editors, publications, and relevant industry stakeholders.
- Identify and proactively pursue relevant media opportunities across fashion, lifestyle, business, culture, and consumer publications.
- Develop and distribute press releases, media pitches, brand stories, and press notes.
- Drive product launches, campaign PR, brand announcements, collaborations, and other key initiatives.
- Manage end-to-end PR campaigns, from ideation and pitching to execution and coverage tracking.
- Identify opportunities for founder, leadership, and brand profiling across relevant publications and platforms.
- Coordinate with external PR agencies, if applicable, and ensure effective execution of PR initiatives.
- Build and maintain a robust database of relevant media contacts and relationships.
- Monitor media coverage, track PR performance, and prepare regular reports and insights.
- Stay updated on fashion, lifestyle, D2C, consumer,



and cultural trends to identify relevant PR opportunities.
- Work closely with social, influencer, content, and marketing teams to create integrated brand visibility opportunities.
- Manage PR budgets, timelines, deliverables, and external partners where required.

What We’re Looking For

- 2–4 years of experience in PR, communications, or brand communications.
- Prior experience with D2C, fashion, lifestyle, beauty, or consumer brands is preferred.
- Strong existing relationships with relevant media houses, journalists, editors, and publications.
- Proven experience in developing PR campaigns and securing meaningful media coverage.
- Strong understanding of the Indian media and consumer-brand landscape.
- Excellent written and verbal communication skills.
- Strong pitching, storytelling, networking, and relationship-management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- A proactive mindset with the ability to identify opportunities rather than

📌 Public Relations Manager (Delhi)
🏢 Fraganote
📍 Delhi