Job Summary

Strong B2B SaaS / technology product marketing experience Expertise in GTM strategy, positioning messaging Experience with sales enablement and stakeholder management Strong market competitive research skills Hands-on experience with AI tools and marketing automation Excellent communication, writing presentation skills Strong analytical and data-driven mindset

Responsibilities

- Go-to-Market Product Launch Develop and execute go-to-market strategies for new product launches and releases. Coordinate launch activities across product, marketing, sales, business development, and external stakeholders. Define product value propositions, differentiators, and target-market messaging. Monitor launch performance and identify opportunities for optimization.

- Product Messaging Positioning Develop transparent, benefit-focused messaging for products and solutions. Translate complex product features into compelling customer-focused narratives. Maintain consistent messaging across websites, presentations, sales collateral, campaigns, and events. Adapt messaging for different customer segments and markets.

- Sales Enablement Stakeholder Management Develop sales enablement materials including: Pitch decks Battlecards Solution overviews Case studies ROI/value calculators Demo scripts Support sales and customer-facing teams with product positioning and use-case knowledge. Conduct product marketing sessions and enablement programs. Collect feedback from sales and customer-facing teams to continuously improve messaging.





- Market Competitive Intelligence Research market trends, customer needs, industry developments, and competitor offerings. Identify market opportunities and emerging trends. Convert research and insights into actionable recommendations for product, marketing, and sales teams. Track competitive positioning and market changes.

- Content Demand Generation Work with demand-generation teams to support campaigns such as: Webinars Whitepapers Email campaigns Product campaigns Thought-leadership content Develop content strategies that support awareness, engagement, and pipeline generation. Ensure product messaging remains consistent across marketing channels.

- Metrics Performance Analysis Define and track product marketing KPIs.

Analyze metrics such as: Lead velocity Feature/product adoption Content engagement Campaign performance Win/loss insights Prepare regular performance reports and provide data-driven recommendations.

- AI Marketing Automation Leverage AI tools to improve content creation, research, segmentation, and customer insights. Use marketing automation platforms to improve campaign efficiency. Identify new AI-powered tools and approaches that can improve product marketing effectiveness. Experiment with emerging technologies to accelerate marketing programs.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Product Marketing (Bengaluru)
🏢 Pixeladvant
📍 Bengaluru