Role Overview

Were looking for an Product Marketing Associate to join Mudrexs go-to-market team. Youll work closely with product, design, and growth teams to develop positioning, messaging, and marketing strategies for our crypto trading platform. This role is ideal for someone passionate about crypto/fintech with 1-3 years of marketing experience who wants to grow their product marketing skills in a fast-paced environment.

Key Responsibilities

Positioning Messaging

- Develop product positioning and key messaging frameworks for features and product updates

- Work with product and design to define differentiation and competitive advantages

- Create internal alignment on go-to-market narratives across the organization

Campaign Execution

- Plan and execute product launch campaigns across email, product announcements, and community channels

- Create content assets: launch docs, case studies, feature overviews, and messaging guides

- Coordinate with growth, community, and content teams to amplify messaging

Market User Research

- Conduct user research and gather insights to inform product positioning

- Monitor competitive landscape and market trends in crypto trading

- Synthesize user feedback and support product prioritization

Analytics Optimization

- Track campaign performance and product marketing KPIs

- A/B test messaging, positioning, and campaign elements

- Document learnings and iterate on strategies based on data

Required Qualifications

- 1-3 years of marketing, product marketing, or product management experience

- Strong written and verbal communication skills; ability to craft explicit, compelling narratives





- Familiarity with tools like Clevertap or WebEngage

- Comfort with data and analytics; ability to interpret metrics and optimize campaigns

- Curiosity about markets and user behavior; ability to conduct and synthesize research

- Experience collaborating cross-functionally with product, design, and growth teams

- Interest in cryptocurrency and trading (not required to be an expert, but genuine curiosity is important)

Preferred Qualifications (Not a dealbreaker)

- Prior experience in crypto, fintech, or regulated industries

- Experience with product launches and go-to-market strategy

- Exposure to developer or trader communities

- Hands-on experience with marketing tools (Mixpanel, Amplitude, HubSpot, or similar)

- Portfolio or examples of product marketing work (campaign launches, messaging frameworks)

What Were Looking For

- Ownership mentality: You take initiative and dont wait for direction on execution and experimentation

- Learner mindset: Youre curious about crypto and trading; you ask good questions and absorb context quickly

- Collaboration: You work seamlessly with product, design, community, and growth teams

- Scrappiness: Youre comfortable in a fast-moving startup environment; you prioritize impact over polish

- Writing ability: You can articulate complex concepts clearly for different audiences

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Product Marketing Associate (Bengaluru)
🏢 Mudrex
📍 Bengaluru