Role & responsibilities

Head Pre-Sales

Position: Head – Pre-Sales

Experience: 12+ Years

Industry: Real Estate / Property Development

Location: Coimbatore

Department: Sales & Pre-Sales

Reporting To: Business Head / Sales Director

Position Overview

We are looking for an experienced and result-oriented Head – Pre-Sales with 12+ years of experience in the real estate industry to lead and scale the pre-sales function in Coimbatore. The incumbent will be responsible for managing the complete pre-sales funnel, leading the pre-sales team, improving lead conversions, driving quality site visits and contributing significantly to overall sales and revenue targets.

Key Responsibilities

* Lead, manage and mentor the Pre-Sales / Telecalling team to achieve business targets.

- Develop and execute effective lead management and conversion strategies for real estate projects.
- Manage leads generated through digital campaigns, property portals, referrals, walk-ins, campaigns and other channels.
- Ensure timely lead allocation, calling, qualification and systematic follow-up.
- Monitor the complete sales funnel: Lead Qualified Lead Site Visit Negotiation Booking.
- Drive improvement in lead-to-site-visit and site-visit-to-booking conversion ratios.
- Establish effective calling scripts, qualification criteria and follow-up processes.
- Monitor daily, weekly and monthly team performance and productivity.
- Analyse lead sources, lead quality, conversion ratios and campaign performance.
- Work closely with Sales, Digital Marketing, CRM and Project/Site teams to maximise conversions.
- Ensure accurate and timely maintenance of customer and lead information in CRM.
- Identify genuine prospects based on budget, location, property requirement, purchase intent and buying timeline.
- Conduct regular team reviews, coaching sessions and performance improvement initiatives.




- Define and monitor KPIs/KRAs for the pre-sales team.
- Ensure effective customer handover from Pre-Sales to the Sales team.
- Track lost, dormant and ageing leads and implement reactivation strategies.
- Prepare and present MIS, dashboards and funnel reports to the management.
- Identify bottlenecks in the pre-sales process and implement corrective actions.
- Ensure the team has strong knowledge of project details, specifications, amenities, pricing, payment plans, offers and USPs.
- Support management in sales forecasting and pipeline planning.
- Standardise pre-sales processes and continuously improve operational efficiency.

Key Performance Indicators

* Lead-to-qualified-lead conversion
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion
- Qualified leads generated
- Site visits scheduled and completed
- Booking contribution from Pre-Sales
- Lead response and follow-up TAT
- Calling productivity and connect ratio
- Lead ageing and reactivation
- Team target achievement
- CRM accuracy and process compliance

Candidate Profile

* 10+ years of experience in Real Estate, preferably in Pre-Sales / Inside Sales / Tele-Sales.

- Proven experience in leading and managing a pre-sales team.
- Strong understanding of the real estate sales funnel and customer buying behavior.
- Experience handling residential and/or commercial real estate projects.
- Strong knowledge of the Coimbatore real estate market will be an added advantage.
- Excellent leadership, communication, negotiation and customer-handling skills.
- Strong analytical and MIS reporting capabilities.
- Hands-on experience with CRM systems, lead management platforms and MS Excel.
- Strong target orientation with a focus on conversion and revenue.
- Ability to work in a fast-paced, performance-driven setting.
- Strong coordination skills across Sales, Marketing, CRM and Project teams.

Core Competencies

Interested Applicants : please mail us - [email protected]

📌 Presales Head (Chennai)
🏢 Adissia Developers Private
📍 Chennai