Company Description Fitspire – Health | Wellness is a growing health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products that emphasize authenticity, safety, and performance, while remaining globally competitive.

Fitspire is committed to becoming one of India’s leading and most respected wellness brands by fostering a stronger and healthier environment. Its product portfolio is conceptualized around 100% vegan and vegetarian formulas that are free from chemicals and steroids, driven by innovation and scientific validation.

Role Description The Performance Marketing Specialist – FMCG/D2C is a full-time, in office role based in New Delhi. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, retention, and revenue growth for Fitspire’s FMCG and D2C products.

Daily tasks include managing paid campaigns, monitoring key performance metrics, conducting A/B tests, and refining targeting and creatives based on data-driven insights. The specialist will collaborate with cross-functional teams such as brand, content,



and sales to align campaign strategies with business objectives, and prepare regular performance reports with actionable recommendations.

Qualifications

- Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign performance and optimize marketing spend.
- Candidates should possess effective Communication skills to collaborate with internal teams and external partners and present insights clearly.
- Candidates should possess Performance Management and Performance Testing skills to manage KPIs, run experiments, and improve campaign outcomes.
- Experience in performance marketing for FMCG or D2C brands, including hands-on work with paid search, social, and e-commerce platforms.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Ads, Meta Ads, Google Analytics, marketing dashboards).
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Ability to work in a fast-paced environment, prioritize multiple campaigns, and adapt to evolving market trends.

📌 Performance marketing Specialist - FMCG/C (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi