Job Title: Performance Marketing Executive – Paid Ads, WhatsApp & Email (2–3 years)

Company: Luminary Axis Management Consultancy (a brand of Sumedh Marketing Ventures LLP)

Location: Bengaluru, Karnataka (Hybrid)

Employment Type: Full-time

Experience: 2–3 years in performance / digital marketing

About Luminary Axis

Luminary Axis is a strategy and execution consultancy that works with startups, SMEs and NGOs across India. We don't just consult. We build, execute and scale. Our work covers commercial brands and non-profit organisations, so the problems change often and the work stays varied.

The Role

We're looking for a hands-on performance marketer who can bring in leads through paid ads and then convert and retain them through WhatsApp and email. You'll own campaigns from setup to reporting across several client accounts and work closely with the founder and the content and digital team. The focus is on results you can measure: leads, conversions, donations, engagement and cost efficiency.

What You'll Do

Paid Media

- Plan, launch and manage paid campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), plus LinkedIn Ads where the client needs it
- Set up campaign structure, audiences, bidding strategies and budgets that match each client's goals
- Run structured A/B tests on creatives, copy, audiences and landing pages
- Monitor daily performance and optimise for CPL, CPA, ROAS and conversion rate

WhatsApp Marketing

- Plan and run WhatsApp broadcast and drip campaigns through the WhatsApp Business Platform (API) or BSP tools
- Create message templates and get them approved; write clear, concise copy with CTAs, buttons and media
- Build and segment contact lists, making sure opt-in and consent practices are followed
- Set up automated flows for lead follow-up, reminders,



re-engagement and donor/customer updates
- Track delivery, read, reply and click rates, and improve campaigns based on them

Email Marketing

- Plan and run email campaigns: newsletters, nurture sequences, promotional and fundraising appeals
- Build and manage lists, segments and automation workflows
- Write and edit subject lines and email copy; brief design for templates
- Keep deliverability healthy by maintaining list hygiene, basic SPF/DKIM awareness and avoiding spam triggers
- Track open, click, conversion and unsubscribe rates and A/B test to improve them

Tracking & Reporting

- Set up and check conversion tracking with Google Analytics 4, Google Tag Manager, Meta Pixel / Conversions API and UTM parameters across all channels
- Build transparent weekly and monthly performance reports across ads, WhatsApp and email, and present the insights to clients
- Brief the content and design team on creatives and messaging, based on what the data shows
- Keep up with platform updates, policy changes and new formats

What We're Looking For

- 2–3 years of hands-on experience running paid campaigns on Meta and Google Ads
- Hands-on experience running WhatsApp marketing campaigns (via tools such as Interakt, WATI, AiSensy, Gupshup or similar)
- Hands-on experience with at least one email marketing platform (such as Mailchimp, Brevo, Zoho Campaigns, HubSpot or similar)
- Experience managing monthly ad budgets on your own




- Working knowledge of GA4, Google Tag Manager, pixel/event setup and UTM tracking
- Strong analytical skills, comfortable with Excel/Google Sheets (pivots, lookups)
- Understands funnels, lead nurturing, attribution basics and landing page best practices
- Aware of consent and data privacy requirements for messaging (opt-ins, unsubscribes, India's DPDP Act)
- Clear written and spoken English; strong copywriting for short-form messages
- Organised enough to handle several client accounts and channels at once
- Based in or willing to relocate to Bengaluru for hybrid work

Good to Have

- Google Ads and/or Meta Blueprint certifications
- Experience with LinkedIn Ads for B2B lead generation
- Experience with CRM tools and marketing automation (e.g., Zoho, HubSpot)
- Agency or consultancy experience managing multiple clients
- Exposure to NGO fundraising or donor communication campaigns
- Familiarity with Looker Studio dashboards
- Working knowledge of Kannada, Hindi or other regional languages for vernacular campaigns
- Basic understanding of SEO and CRO

Why Join Us

- Work directly with the founder on strategy, not only execution
- Own the full funnel: bringing leads in through ads and converting and retaining them through WhatsApp and email
- Variety of work across startups, SMEs and non-profits
- Hybrid working in Bengaluru
- Room to grow as the firm scales

How to Apply Apply through this post and include one or two campaign examples (ads, WhatsApp or email) with the results you achieved (numbers welcome, client names optional).

Pay: ₹325,000.00 - ₹500,000.00 per year

Benefits

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka

📌 Performance Marketing Specialist (Bengaluru)
🏢 Luminary Axis Management Consultancy (Sumedh Marketing Ventures
📍 Bengaluru