Performance Marketing Specialist Location: Technopark Phase 1, Trivandrum

Job Type: Full-time, On site

Experience Level: Mid-Level (2 - 5 years)

About the Role We are looking for a data-driven and results-oriented Performance Marketing Specialist to join our growth team. In this role, you will be responsible for planning, executing, and optimizing high-impact paid campaigns across major digital channels.

If you have a strong background in managing Google Ads and Meta Ads, love diving deep into data to find growth opportunities, and thrive in a fast-paced workplace, we want to hear from you. Agency experience is a strong plus!

Candidates who can join immediately or within 15 days preferred.

Key Responsibilities

- Campaign Strategy &

• Execution:

End-to-end management, creation, and execution of paid marketing campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook &

• Instagram).

- Optimization &

• Performance Tracking:

Regularly track, analyze, and optimize campaign performance (ROAS, CAC, CPA, CTR, CVR) against predefined KPIs.
- A/B Testing: Design and execute structured experiment plans for ad copy, creative formats, audiences, and landing pages to continuously improve conversion rates.
- Data Analysis &

• Reporting:

Build clear daily/weekly/monthly performance reports and dashboards. Translate raw campaign metrics into actionable insights for stakeholders or clients.
- Budget Management: Manage allocated ad spends efficiently across channels to ensure maximum ROI and minimum wastage.
- Collaboration:



Partner with creative teams to brief engaging video and static ad concepts based on performant ad data and audience insights.

Requirements & Qualifications

- Experience: Minimum 2 years of hands-on experience managing paid digital acquisition campaigns.
- Core Channel Mastery (Must-Have): Proven, verifiable track record managing Google Ads and Meta Ads accounts with medium-to-large ad budgets.
- Agency Background (Preferred): Prior experience in a fast-paced agency environment managing multiple client accounts across industries is strongly preferred.
- Analytical Skills: Strong analytical mindset with proficiency in Google Analytics (GA4), Meta Ads Manager, Google Tag Manager, and Excel/Google Sheets.
- Optimization Aptitude: In-depth understanding of funnel metrics, attribution models, pixel tracking, and custom audience segmentation.
- Communication: Excellent written and verbal communication skills to explain complex data clearly to non-technical team members or clients.

Nice to Have

- Experience with secondary channels (LinkedIn Ads, TikTok Ads, Pinterest, or programmatic networks).
- Familiarity with CRO (Conversion Rate Optimization).

What We Offer

- Competitive salary.
- Growth opportunities on International projects.
- Work closely with industry experts.
- Collaborative and transparent work culture.

How to Apply Interested candidates can send their resume along with a brief description or case study highlighting a successful paid campaign they ran (including metrics like ad spend, scale, and ROAS/CPA achieved).

📌 Performance Marketing Specialist (Thiruvananthapuram)
🏢 Induct HR solutions
📍 Thiruvananthapuram