Scale Multi-Channel Ads: Direct ownership of Meta Ads Manager and Google Ads for high-ticket (Furniture/Appliances) and repeat-purchase (Baby Care) items. Budget Management: Efficiently manage large scales with a relentless focus on ROAS, CAC, AOV, and LTV.
Category Strategy: Build custom funnels for high-consideration furniture cycles and feature-led appliance comparisons.
Shopify Management: Optimize Shopify product pages (PDPs), checkout flows, and site speed. Data-Driven CRO: Use Hotjar or Microsoft Clarity to analyze heatmaps and session recordings to run A/B tests that reduce drop-offs.
1. Creative & Content Strategy
Creative Briefing: Collaborate with designers to produce high-performing UGC, lifestyle, and comparison-led video ads. Influencer Performance: Lead creator-led campaigns focused on trust and safety (critical for Baby Care).
1. Retention & CRM
Lifecycle Marketing: Own the retention stack using Klaviyo, Interakt, or Bitespeed. Automation: Build and optimize flows for abandoned carts,
Full-Stack Tracking: Set up and monitor events via Google Analytics 4 (GA4) and Google Tag Manager. Reporting: Deliver weekly insights on scale opportunities and cost leakages.
✅ Mandatory Requirements
Experience: 3–6 years in D2C/E-commerce performance marketing.
Industry Background: Direct experience in Furniture, Home Appliances, or Baby Care is a must.
Tech Stack: Expert-level knowledge of Meta/Google Ads and Shopify ecosystems.
Soft Skills: Strong ownership mindset and ability to work in a fast-paced environment.