We are looking for a results-driven Performance Marketing Specialist who will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta Ads to generate high-quality leads and achieve business growth.

Key Responsibilities

- Plan, launch, and manage performance marketing campaigns on Google Ads and Meta Ads (Facebook & Instagram).

- Generate qualified leads while maintaining efficient CPL (Cost Per Lead).

- Conduct audience research, competitor research, keyword research, and campaign planning.

- Create and manage campaigns across Search, Display, Performance Max, YouTube, Facebook, and Instagram as required.

- Develop and test different ad copies, creatives, audiences, keywords, and landing pages.

- Monitor campaign performance and optimize budgets, bids, targeting, placements, and creatives.

- Track important metrics such as CPL, CTR, CPC, Conversion Rate, ROAS, and Lead Quality.

- Coordinate with the sales team to understand lead quality and improve campaign performance.

- Set up and monitor conversion tracking, pixels, events, UTM parameters, and analytics.

- Prepare regular performance reports and provide actionable insights.

- Identify opportunities to scale campaigns while maintaining target acquisition costs.

- Stay updated with changes in Google Ads,



Meta Ads, tracking systems, and digital advertising trends.

Required Skills

- Hands-on experience with Google Ads and Meta Ads.

- Strong understanding of lead-generation campaigns and conversion funnels.

- Knowledge of keyword research, audience targeting, remarketing, and campaign optimization.

- Understanding of Google Analytics/GA4, Google Tag Manager, Meta Pixel and conversion tracking.

- Ability to analyze campaign data and make data-driven decisions.

- Good understanding of landing pages and conversion optimization.

- Robust analytical and problem-solving skills.

Preferred Experience

- 1–3 years of experience in performance marketing / paid advertising.

- Experience handling lead-generation campaigns for businesses is preferred.

- Experience managing advertising budgets and optimizing campaigns based on CPL and lead quality will be an advantage.

Key Performance Indicators (KPIs)

- Qualified Leads Generated

- Cost Per Lead (CPL)

- Lead-to-Opportunity / Lead-to-Sale Conversion Rate

- Conversion Rate

- CTR and CPC

- Campaign ROI / ROAS

- Overall advertising spend efficiency

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Noida)
🏢 Dreamx Insurance Broking Private
📍 Noida