Role Description The Performance Marketing Specialist is a full time, on-site role based in Hyderabad. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social, and paid media to drive qualified leads and pipeline growth for B2B clients. Day-to-day tasks include conducting audience and market analysis, managing ad campaigns and budgets, tracking key performance metrics, and using analytics tools to refine targeting and messaging.

The specialist will collaborate with content, sales, and strategy teams to align campaigns with client goals, develop landing pages and funnels that convert, and run A/B tests to improve performance. This role also involves preparing performance reports, presenting insights to stakeholders, and continuously identifying opportunities to scale successful campaigns.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and client stakeholders and to respond effectively to campaign-related inquiries.




- Candidates should possess Market Research and Marketing Strategy skills to analyze target audiences, competitive landscapes, and performance data to inform campaign planning and optimization.
- Candidates should possess Sales-related skills to understand revenue goals, support lead qualification efforts, and align performance marketing activities with the sales pipeline.
- Experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and analytics tools (e.g., Google Analytics, marketing dashboards) is beneficial.
- Ability to manage budgets, track ROI, and report on KPIs such as CPL, CAC, and conversion rates is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is advantageous.
- Prior experience in B2B performance marketing or demand generation, especially in content-led or SaaS environments, is a plus.

📌 Performance Marketing Specialist (Hyderabad)
🏢 BrightLume Digital Media | Building Authorityu0026 Driving Growth
📍 Hyderabad