PERFORMANCE MARKETING EXECUTIVE

Company: Creative Studio by TLS Group

Location: Gurugram, Haryana

Experience: 3–5 Years

Employment Type: Full-Time

Department: Performance Marketing

Reporting To: Head of Marketing / Business Development

About Creative Studio

Creative Studio by TLS Group is a full-fledged marketing and creative agency based in Gurugram, offering integrated services across performance marketing, digital marketing, social media, branding, content, creative, technology and marketing solutions.

As an initiative of TLS Group, Creative Studio combines creativity, technology and performance to help businesses build strong brands and achieve measurable growth.

About TLS Group

Founded in 2000 by R.K. Hooda, TLS Group is a diversified organisation built on a philosophy of trust through excellence.

Starting as a real estate venture, the Group has delivered 500 carefully designed homes, earning customer confidence through quality and timely execution. Today, TLS Group operates across real estate, education, facility management, holiday homes, real estate consultancy, design & technology, and marketing & creative services.

The Group is driven by a forward-looking vision, responsible growth and a commitment to professionalism, reliability, innovation and long-term value creation.

ABOUT THE ROLE

We are looking for an experienced Performance Marketing Executive with 3–5 years of hands-on experience in digital marketing and paid advertising.

The role will be responsible for driving qualified leads, customer acquisition, conversions and measurable business growth across multiple platforms and client accounts.

The ideal candidate should have practical expertise across Performance Marketing, SEO, SEM, Social Media, Email Marketing and WhatsApp Marketing, with a strong understanding of analytics, conversion funnels and digital customer acquisition.

This is a results-oriented role. Proven performance and the ability to demonstrate measurable outcomes are essential.

KEY RESPONSIBILITIES

Performance Marketing

- Plan, execute and manage campaigns across Meta, Google, YouTube, LinkedIn and other relevant platforms.
- Manage audiences, budgets,



bidding, placements, creatives and conversion objectives.
- Continuously test and scale campaigns to improve lead quality, CPL, CPA, conversion rate and ROAS.
- Identify opportunities to improve campaign efficiency and allocate budgets accordingly.

SEO & SEM

- Develop and implement SEO strategies to improve rankings, organic visibility, traffic and qualified leads.
- Conduct keyword research, competitor analysis and on-page/off-page SEO.
- Manage SEM / Google Search campaigns, including keywords, ad copy, bidding and landing-page performance.
- Monitor search performance and identify opportunities for organic and paid growth.

Email & WhatsApp Marketing

- Plan and execute email campaigns for lead nurturing, remarketing, engagement and conversions.
- Develop segmented communication journeys and automated follow-ups.
- Manage WhatsApp marketing and lead-nurturing campaigns using relevant business and automation platforms.
- Track engagement and conversion across these channels.

Lead Generation & Conversion

- Generate high-quality leads at the lowest commercially viable CPL.
- Optimise targeting, retargeting, lookalike audiences, creatives and conversion journeys.
- Work with sales and account teams to improve lead quality and lead-to-sale conversion.
- Understand the complete funnel from impression → lead → qualified lead → sale → revenue.

Analytics & Client Management

- Monitor key metrics including CPL, CPA, CTR, conversion rate, ROAS, ROI, organic traffic and revenue contribution.
- Prepare clear performance reports and actionable recommendations.
- Work with designers, content writers, video editors, social media, web and account teams.
- Manage campaigns across multiple industries, brands and budgets.




- Participate in client reviews and presentations when required.

REQUIRED EXPERIENCE & EXPERTISE

- 3–5 years of hands-on experience in performance/digital marketing.
- Strong practical expertise in Meta Ads, Google Ads, YouTube Ads and LinkedIn Ads.
- Robust knowledge of SEO and SEM, including keyword research, search campaigns and organic optimisation.
- Working knowledge of email marketing, automation and WhatsApp marketing.
- Proficiency in Google Analytics / GA4 and Google Search Console.
- Understanding of conversion tracking, remarketing, audience segmentation and A/B testing.
- Strong analytical, commercial and problem-solving skills.
- Ability to manage budgets and make data-driven marketing decisions.
- Strong communication and coordination skills.
- Agency or multi-client experience is an advantage.

PROVEN PERFORMANCE EXPECTATION The candidate must be able to demonstrate proven expertise in achieving competitive/lowest possible CPL across social media, search and digital advertising platforms.

Candidates should be prepared to present 2–3 previous campaign case studies showing:

Objective → Budget → Leads → CPL → Qualified Leads → Conversion → Revenue → ROAS/ROI → Growth The selected candidate will be expected to deliver a minimum 3× measurable growth impact against agreed monthly marketing objectives and baseline metrics.

Performance will be judged primarily on qualified leads, conversions, acquisition cost, revenue, ROAS/ROI and business growth, rather than vanity metrics such as impressions, followers or engagement alone.

IDEAL CANDIDATE

We are looking for someone who goes beyond simply “running ads.”

The ideal candidate understands

SEO SEM Performance Marketing Social Media Email WhatsApp → Leads → Conversion → Revenue → Growth

You should be able to demonstrate that you can acquire quality leads efficiently, reduce acquisition costs, nurture prospects, optimise digital campaigns and turn marketing investment into measurable business results.

Core Expectation

Lower CPL Better Leads Higher Conversion Stronger ROAS Sustainable Growth

📌 Performance Marketing executive (Gurugram)
🏢 TLS Group
📍 Gurugram