Performance Marketer – Meta Ads & Webinar FunnelsLocation: Ahmedabad / Hybrid

Experience: 2–3+ years

Employment: Full time

CTC: ₹5–6 LPA + Performance Incentives

Higher compensation can be considered for exceptional candidates with strong campaign ownership and funnel-building capabilities.

About the RoleWe’re looking for a Senior Performance Marketer who can take ownership of Meta Ads and webinar funnels — not just operate Ads Manager.

You’ll be responsible for planning, launching, optimizing and scaling paid campaigns while understanding the entire journey from ad → landing page → registration → webinar attendance → conversion.

We need someone who can look beyond CPL and ask:

Are we attracting the right leads? Are they registering? Are they showing up? Are they converting? And what needs to change to improve those numbers?

This is a hands-on role for someone who is analytical, commercially aware, comfortable experimenting, and capable of independently identifying what is and isn’t working.

You should also be comfortable using AI tools such as Claude to create and iterate landing pages, rather than being dependent on a developer for every funnel change.

What You’ll Own1. Meta Ads & Campaign Performance

- Independently plan, launch, manage and optimize Meta Ads campaigns
- Manage lead generation and webinar registration campaigns across multiple accounts
- Monitor and improve key metrics including:
- CPL
- CTR
- CPC
- CPM
- Landing Page Conversion Rate
- Cost per Webinar Registration
- Lead Quality
- Diagnose performance drops and identify whether the issue lies with the creative, audience, offer, landing page or campaign structure
- Build structured testing plans instead of making random campaign changes
- Identify winning campaigns, audiences and creatives and scale them intelligently
- Maintain strong daily campaign hygiene across accounts

2. Funnel & Landing Page OptimizationYou will not be evaluated only on Ads Manager numbers. You should understand how the complete funnel affects paid media performance.

You’ll be expected to

- Analyze landing-page conversion and opt-in rates
- Identify friction or drop-offs in webinar registration funnels
- Recommend and implement landing-page improvements
- Build and modify landing pages using AI tools such as Claude and similar AI-assisted tools
- Test headlines, sections, CTAs, layouts and offers to improve conversion rates
- Understand the impact of reminder sequences and follow-ups on webinar show-up rates
- Work comfortably with funnel tools such as GHL, ClickFunnels or similar platforms

Prior coding expertise is not mandatory,



but you should be comfortable using AI to build and troubleshoot functional landing pages. 3. Creative StrategyWe don't want a media buyer who simply waits for the creative team to send the next ad.

You should be able to:

- Identify why certain creatives are winning or losing
- Analyze hooks, messaging, formats and audience resonance
- Spot creative fatigue early
- Recommend new creative angles based on campaign data
- Create structured briefs for the copy and design teams
- Run systematic tests across:
- Hooks
- Angles
- Formats
- Offers
- Audiences
- Translate campaign data into actionable feedback for the creative team

4. Tracking & AnalyticsYou should have working knowledge of:

- Meta Pixel
- Events and conversion tracking
- Meta Ads Manager reporting
- UTM parameters
- Google Analytics

Knowledge of the following is strongly preferred:
- Google Tag Manager (GTM)
- Meta Conversion API (CAPI)
- Funnel/event tracking

You don't need to be a tracking engineer, but you must be able to recognize when the data cannot be trusted and investigate why. 5. Budget Management & ScalingYou’ll be expected to:

- Manage campaign budgets responsibly across multiple accounts
- Make informed budget allocation decisions
- Know when to scale, hold, reduce or kill campaigns
- Scale winning campaigns without unnecessarily destabilizing performance
- Reallocate spend based on performance and business objectives
- Communicate clearly when additional budget is — or isn't — justified

Who We're Looking ForMust-Haves

- 2–3+ years of hands-on performance marketing experience
- Strong practical experience with Meta Ads
- Experience managing lead-generation campaigns
- Experience handling campaigns independently — not just assisting another media buyer
- Strong analytical and problem-solving ability
- Understanding of landing-page conversion and funnel performance
- Ability to use AI tools such as Claude to create/modify landing pages
- Ability to interpret campaign data and decide what action to take next
- Strong ownership and attention to detail
- Comfortable working across multiple client accounts

Strong Advantage If You Have

- Experience running webinar funnels
- Experience marketing coaching, consulting, education or other high-ticket offers
- Experience with GHL / ClickFunnels or similar funnel builders




- GTM/CAPI implementation knowledge
- Experience managing substantial monthly Meta Ads budgets
- Experience improving not just CPL but lead quality and downstream conversion
- Experience working in a fast-moving agency environment

What We DON'T WantThis role may not be the right fit if you:

- Need someone to tell you what optimization to make every day
- Judge campaign success purely by CPL
- Only know how to boost posts or run basic lead-generation campaigns
- Cannot explain why campaign performance changed
- Wait for the creative team instead of proactively suggesting new tests
- Have never independently managed campaigns
- Are uncomfortable learning and working with AI tools
- Prefer executing instructions over taking ownership of outcomes

What Success Looks LikeWithin your first 90 days, we expect you to be able to:

- Independently own assigned Meta Ads accounts
- Maintain clean campaign structures and tracking
- Consistently identify performance issues and propose solutions
- Develop clear testing plans for creatives, audiences and funnels
- Improve or stabilize acquisition costs without compromising lead quality
- Identify landing-page bottlenecks and implement improvements
- Build/modify landing pages using AI tools when required
- Provide useful creative insights based on campaign data
- Clearly communicate what happened, why it happened and what you're doing next

Ultimately, success isn't: “I got the CPL down.”

It's

“I understand what is driving business results, and I know what we should test next to improve them.”

How to ApplyPlease apply with:

1. Your CV / LinkedIn profile
2. Total years of hands-on Meta Ads experience
3. Approximate monthly ad spend personally managed
4. 2–3 examples of campaigns you've personally managed, including:

- Objective
- Budget
- CPL/CPA
- What wasn't working
- What you changed
- Result

1. Experience with webinar or lead-generation funnels
2. Landing-page/funnel tools you've worked with
3. AI tools you've used for landing-page creation
4. Current CTC
5. Expected CTC
6. Notice period / earliest joining date

Important: Please don't send only screenshots of ROAS/CPL. We want to understand what decisions you personally made that improved the campaign. Compensation₹5–6 LPA + performance-linked incentives

Compensation will depend on your ability to independently own campaigns, manage budgets, understand funnels and tracking, contribute to creative strategy, and build/iterate landing pages using AI.

Exceptional candidates demonstrating strong ownership across the complete acquisition funnel may be considered above this range.

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