Role Overview

We are looking for a results-driven Performance Marketer to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate has hands-on experience scaling campaigns, generating qualified leads, and improving ROI—preferably within the coaching, consulting, or info-product industry.

Key Responsibilities

- Plan, launch, and optimize paid ad campaigns on platforms such as Meta (Facebook & Instagram), Google Ads, and YouTube

- Generate high-quality leads and drive conversions for coaching and consulting offers

- Monitor campaign performance and optimize based on KPIs such as CPL, CPA, ROAS, and conversion rates

- Conduct audience research, competitor analysis, and creative testing

- Collaborate with creative and funnel teams to improve ad performance and conversion rates

- Scale profitable campaigns while maintaining or improving efficiency

- Track and report performance metrics using tools like Google Analytics, Ads Manager, and tracking platforms

- Identify recent growth opportunities, channels, and strategies

Requirements

- 2+ years of hands-on experience in performance marketing

- Proven experience managing Meta Ads and/or Google Ads campaigns

- Experience working with coaching, consulting,



or info-product businesses preferred

- Strong understanding of marketing funnels, lead generation, and conversion optimization

- Data-driven mindset with strong analytical skills

- Experience with tracking tools such as Google Analytics, Pixel, and conversion tracking

- Ability to manage multiple campaigns and budgets simultaneously

Preferred Qualifications

- Experience scaling campaigns with monthly ad budgets of $5,000+

- Experience with webinar funnels, lead magnets, and high-ticket offers

- Familiarity with CRM tools and funnel builders (e.g., GoHighLevel, ClickFunnels)

- Understanding of A/B testing for creatives, audiences, and funnels

Key Performance Indicators (KPIs)

- Cost per lead (CPL)

- Cost per acquisition (CPA)

- Return on ad spend (ROAS)

- Lead quality and conversion rates

- Campaign scalability and consistency

What We Offer

- Opportunity to work with fast-growing coaching brands

- Performance-driven and growth-focused environment

- Competitive salary and performance incentives

- Learning and growth opportunities

Skills: performance marketing,coaching,campaigns,meta ads,media buying,google ads

📌 Performance Marketer - Coaching Industry (India)
🏢 Ops Hive
📍 India