We’re looking for a highly analytical and digitally savvy Paid Media & Performance

Marketing Manager to own and optimize Loca Spirits LLP’s paid media activity across the US.

You will be responsible for planning, executing, monitoring and continuously optimizing paid campaigns across Meta, TikTok and LinkedIn, ensuring that every campaign has a explicit objective, reaches the right audience and delivers against defined brand and business goals.

This is not simply a campaign execution role. We’re looking for someone who is constantly asking: Are we reaching the right people? Is the creative working? Are we spending efficiently? And what can we do better?

You’ll work closely with the brand, content, social and commercial teams to translate Loca

Loka’s priorities into smart, measurable paid media strategies.

What You’ll Do

Paid Media Strategy & Execution

● Own the planning, setup, execution and optimization of paid campaigns across Meta

Ads, TikTok Ads and LinkedIn Campaign Manager.

● Translate brand and business priorities into clear campaign objectives, audience strategies, media plans and KPIs.

● Build campaigns across the marketing funnel - from awareness and video views to engagement, traffic, retargeting and conversion-oriented activity.

● Recommend how budgets should be allocated across platforms, audiences, markets and campaign objectives.

● Manage campaign budgets and pacing to ensure spend is being deployed efficiently.

● Ensure campaigns are structured and optimized according to platform best practices.

● Stay current with platform updates, new advertising formats, targeting capabilities and changes to the digital advertising landscape.

Audience & Market Strategy

● Develop audience strategies for Loca Spirits LLP’s priority US markets.

● Build and test audiences based on geography, demographics, interests, behaviors and relevant cultural affinities,



while operating within applicable alcohol-advertising requirements.

● Develop retargeting and lookalike strategies where appropriate.

● Identify which audience segments respond most strongly to Loca Spirits LLP and use those learnings to continuously improve targeting.

● Build market-specific campaigns around retail expansion, events, partnerships,

cultural moments and other brand priorities.

Optimization & Performance

● Monitor campaigns regularly and make proactive adjustments to improve performance.

● Optimize across creative, audience, placement, bidding, budget and campaign structure rather than allowing campaigns to simply run.

● Track relevant metrics including reach, frequency, CPM, video completion,

engagement, CTR, CPC, landing-page activity and conversion metrics where applicable.

● Balance efficiency with the need to build meaningful brand awareness and consideration.

Creative Testing & Insights

● Work closely with the content and creative teams to identify what type of creative performs best across each platform.

● Develop structured A/B and multivariate testing plans across messaging, hooks,

formats, audiences and calls to action.

● Provide clear briefs and recommendations for new paid-media creative based on campaign performance.

Measurement, Tracking & Reporting

● Ensure appropriate campaign tracking and measurement frameworks are in place.

● Work with relevant partners to maintain pixels, conversion events, UTMs and other tracking requirements.





● Build clear dashboards and regular performance reports that go beyond reporting numbers to explain what happened, why it happened and what we should do next.

● Establish benchmarks by platform, objective, audience and market.

● Track performance against agreed KPIs and flag issues or opportunities early.

Who We’re Looking For

You have 2-4 years of hands-on experience in paid social, performance marketing, digital media or growth marketing, ideally within a consumer-facing brand or agency environment.

You should

● Have strong hands-on experience with Meta Ads Manager, with working experience across TikTok Ads Manager and LinkedIn Campaign Manager.

● Know how to build, launch, monitor and optimize campaigns independently.

● Be comfortable managing multiple campaigns, markets, audiences and objectives simultaneously.

● Understand paid social metrics and know which metrics matter for different campaign objectives.

● Have experience with campaign tracking, pixels, UTMs and conversion measurement.

● Be confident working with data and spreadsheets and turning numbers into actionable recommendations.

● Understand audience segmentation, retargeting, lookalikes and funnel-based campaign structures.

● Have a strong understanding of creative testing and how creative performance impacts media efficiency.

● Be highly organized, detail-oriented and proactive.

● Have a genuine interest in digital culture, social platforms, consumer behavior and emerging media trends.

Experience working with alcohol/beverage, CPG, hospitality, entertainment, music,

nightlife or lifestyle brands is a strong plus.

Familiarity with advertising requirements and platform policies applicable to alcohol brands in the US is highly desirable.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Life insurance
- Work from home

Work Location: Remote

📌 Paid Media & Performance Marketing Manager (India)
🏢 Loca Spirits
📍 India