Paid Marketing Manager

Employment Type: Freelancer

Work Mode: Work From Home

Shift: Early Morning Shift

Experience: 8-10 Years

Location: Remote

About The Role

We are looking for a highly experienced Paid Marketing Manager with 8-10 years of hands-on performance marketing experience to work with us on a freelance basis during an early morning shift.

This is a senior, hands-on role for someone who can independently manage paid advertising strategy and execution for international clients. The person should be capable of taking complete ownership of campaign performance, identifying opportunities, solving performance issues, and making data-driven decisions without requiring day-to-day supervision.

The ideal candidate should have strong expertise in Google Ads, Meta Ads, analytics, conversion tracking, campaign optimization, budgeting, and performance reporting.

Key Responsibilities

- Develop and execute paid marketing strategies based on client business objectives.
- Independently manage multiple international client accounts.
- Plan, set up, manage, and optimize campaigns across Google Ads and Meta Ads.
- Manage Google Search, Display, Performance Max, Shopping, Remarketing, and other relevant campaign types.
- Manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
- Conduct detailed keyword research, audience research, competitor analysis, and campaign audits.
- Develop campaign structures, targeting strategies, bidding strategies, and budget allocation plans.
- Continuously monitor campaign performance and identify opportunities to improve results.




- Optimize CPC, CTR, CPA, CPL, ROAS, conversion rate, quality score, and overall ROI.
- Identify wasted ad spend and implement corrective actions.
- Perform detailed search-term analysis and manage keyword and negative-keyword strategies.
- Build and optimize remarketing, custom audience, lookalike audience, and retargeting strategies.
- Plan and execute A/B tests for ads, audiences, landing pages, offers, and campaign strategies.
- Work closely with designers, content teams, and developers to improve creatives and landing-page performance.
- Set up, audit, and troubleshoot conversion tracking using Google Ads, GA4, Google Tag Manager, Meta Pixel, and related platforms.
- Analyze campaign and website data to identify performance trends and conversion issues.
- Prepare clear performance reports with insights, actions taken, findings, and future recommendations.
- Present campaign performance and recommendations to internal stakeholders or clients when required.
- Review existing accounts and recommend strategic improvements.
- Forecast budgets, expected results, and campaign opportunities.
- Guide junior team members where required.




- Stay updated with changes in paid advertising platforms, attribution, analytics, AI-driven advertising, automation, and industry best practices.

Required Skills & Experience

- 8-10 years of professional experience in Paid Marketing, Performance Marketing, PPC, or Digital Advertising.
- Strong hands-on expertise in Google Ads.
- Strong hands-on expertise in Meta Ads.
- Significant experience managing paid campaigns for international clients, preferably in markets such as the USA, UK, Canada, and Australia.
- Experience managing multiple client accounts simultaneously.
- Strong understanding of paid marketing strategy, campaign architecture, budget allocation, bidding, targeting, and optimization.
- Advanced knowledge of GA4, Google Tag Manager, conversion tracking, attribution, and analytics.
- Strong understanding of metrics including ROAS, CPA, CPL, CPC, CTR, CPM, conversion rate, impression share, and quality score.
- Proven ability to troubleshoot underperforming campaigns and improve results.
- Ability to analyze large amounts of campaign data and convert findings into actionable strategies.
- Strong understanding of lead-generation and conversion funnels.
- Experience with remarketing, audience segmentation, and advanced targeting strategies.
- Solid communication and reporting skills.
- Ability to work independently with minimal supervision.
- Excellent written and verbal English communication skills.
- Comfortable working consistently during an early morning shift.

📌 Paid Marketing Manager - Freelance (India)
🏢 Stellites Technologies
📍 India