About Sentius

Sentius is a full-service digital marketing and media agency, providing in-house strategy, creative, and campaign management services. Centred on brand performance with a strategy-first model, we deliver better results and measurable ROI for our clients businesses and brands.

As an accredited media buying agency, our strategies and campaigns are integrated across digital, programmatic, and traditional media channels. We are at the forefront of AI, using select and proprietary tools and data to apply strategic intelligence and insights.

Sentius: strategy-first for better results.

About the Role

We are looking for an experienced Senior On-Page SEO Specialist / Lead to own on-page SEO strategy, process, and delivery quality across our client portfolio, while also carrying formal people-management responsibility for the on-page team.

This is a hybrid role: part senior individual contributor handling the most complex accounts and technical decisions, part team lead responsible for the day-to-day output, growth, and performance of junior and mid-level SEO specialists. You will define how on-page, GEO, and AEO workflows run across the team, and act as the technical and managerial anchor for on-page and AI-search visibility delivery.

Individual Contributor / Technical Ownership

- Lead advanced implementation of GEO, AEO, and AI-Indexability Optimization (AIO) strategies, including structured data architecture, entity optimization, and AI citation frameworks to maximize visibility across LLM-driven and traditional search surfaces.
- Design and oversee content and technical audit methodologies, including E-E-A-T alignment, topical authority mapping, and AI-readability scoring.
- Set on-page SEO strategy for high-priority or complex client accounts, translating business goals into actionable roadmaps.
- Own advanced internal linking and topic cluster strategy across client sites.
- Stay ahead of algorithm updates, AI search engine behavior (ChatGPT, Gemini, Perplexity, Copilot), and emerging optimization frameworks, translating findings into team-wide process updates.
- Collaborate with development and content teams to scope technical implementations, including schema markup, structured data, and site architecture changes.




- Present strategic performance reviews and roadmaps directly to clients when required.

Team Leadership & People Management

- Directly manage the on-page SEO team, including day-to-day task allocation, workload balancing, and deadline ownership across client accounts.
- Conduct regular one-on-ones, set individual goals, and own performance reviews for junior and mid-level team members.
- Review and approve the on-page work of junior and mid-level specialists; provide structured, constructive feedback and hands-on training on GEO/AEO concepts.
- Identify skill gaps within the team and build/deliver structured upskilling plans or internal training sessions.
- Act as the first point of escalation for team-level issues — workload conflicts, quality concerns, or account risks — before involving senior leadership.
- Support hiring, interviewing, and onboarding for junior/mid on-page SEO roles, including designing practical assessment tasks.
- Own the team's process documentation — SOPs, audit frameworks, QA checklists, and reporting templates — keeping them current as tools and best practices evolve.
- Report on team capacity, performance, and delivery quality to leadership on a regular cadence.
- Partner with account managers and leadership to shape SEO strategy presentations, resourcing decisions, and client-facing recommendations.

Requirements

- Bachelor's degree in IT, Marketing, BCA, BSc, MCA, MBA, or a related field.
- 5 years of SEO experience, with a significant portion gained within a digital marketing agency environment.
- Proven track record independently owning on-page SEO strategy and process across multiple, complex client accounts.
- Prior experience managing, mentoring, or leading a team — direct reports, performance reviews, or task allocation experience is essential, not just informal mentoring.
- Strong,



demonstrable expertise in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-Indexability Optimization (AIO) — not just awareness, but hands-on execution and measurable results.
- Deep understanding of structured data (schema.org), entity SEO, E-E-A-T signals, and topical authority frameworks.
- Solid grasp of how AI-powered search and answer engines (ChatGPT, Gemini, Perplexity, Copilot) retrieve, rank, and cite content, and ability to design strategies around this.
- Solid understanding of core and technical SEO fundamentals (crawling, indexing, site architecture) as they intersect with on-page work.
- Experience defining or improving SEO processes, SOPs, or QA frameworks within a team setting.

Nice to Have

- Exposure to SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog
- Familiarity with GEO, AEO, and AIO strategies — including structured data, E-E-A-T signals, answer engine optimisation, and AI citation frameworks
- Working knowledge of HTML, JavaScript SEO considerations, and CMS platforms such as WordPress.
- Experience working with international/multi-market client portfolios.
- Understanding of social media and content marketing principles

What We're Looking For

- A proactive process-owner who can bring structure and consistency to the team's on-page and AI-search workflows.
- A natural people leader — comfortable giving direct feedback, resolving conflicts, and developing junior talent.
- Comfortable operating with autonomy and taking ownership of both strategic outcomes and team performance.
- Curious, forward-looking mindset — genuinely engaged with how AI is reshaping search.
- Confident communicator, able to represent SEO strategy directly to clients and leadership, and to manage difficult team conversations with maturity.

Job Details

Job Type: Full-time

Work Location: In-person

Hiring Process: Face-to-face interview

Who Can Apply: Candidates with 5 years of agency-side SEO experience, including on-page ownership, process experience, and direct team management

Categories: B.Tech, MBA, BSc/BCA/BBM, MCA, MSc (IT), Digital Marketing

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 On-Page SEO Specialist / Lead (Jaipur)
🏢 Sentius
📍 Jaipur