Company Description Advora Digital Agency is a results-driven digital marketing agency dedicated to helping businesses grow, scale, and build a strong digital presence through strategic, performance-focused solutions. The team combines data-driven insights with creative execution to deliver measurable outcomes across channels such as Meta Ads, Google Ads, SEO, Content Marketing, and Social Media.

Advora also provides Website Development and Graphic Design services to create cohesive, visually compelling brand identities that drive traffic and conversions. The agency partners with startups, local businesses, and growth-oriented brands to build scalable digital ecosystems that generate consistent leads, enhance online visibility, and strengthen brand authority. Every strategy is tailored, transparent, and designed for long-term, sustainable success.

Role Description This full-time remote Meta Ads Specialist role focuses on planning, executing, and optimizing Meta ad campaigns (Facebook, Instagram, and related placements) for a variety of clients. Day-to-day responsibilities include setting up campaigns and ad sets, defining audiences, managing budgets, and monitoring performance to achieve clear KPIs such as ROAS, CPL, and conversions.

The specialist will develop testing roadmaps, analyze campaign data, and implement iterative optimizations on creatives, targeting, and bidding strategies. The role also involves collaborating with account managers, designers,



and content teams to align ad copy, visuals, and landing pages with client goals. Regular reporting, insights presentations, and proactive recommendations to improve overall performance marketing strategy are key aspects of this position.

Qualifications

- Solid expertise in Meta Ads campaign management, including audience targeting, budget allocation, and bid optimization.
- Proficiency in performance analysis using Ads Manager, pixel/event tracking, and analytics tools to interpret data and drive decisions.
- Skill in creating and refining ad creatives and copy in collaboration with design and content teams for higher engagement and conversions.
- Experience coordinating paid campaigns with broader digital marketing efforts such as Google Ads, SEO, and social media initiatives.
- Ability to develop testing frameworks (A/B tests), scaling strategies, and funnel-based approaches for lead generation and e-commerce.
- Strong communication skills and ability to present clear insights, reports, and recommendations to internal teams and clients.
- Prior experience in a digital agency or performance marketing environment; familiarity with multiple industries is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Self-motivated, comfortable working remotely, and able to manage multiple campaigns and deadlines with attention to detail.

📌 Meta Ads Specialist (Kanpur)
🏢 Advora Digital Agency
📍 Kanpur