Martech, CLM & Marketing Automation Manager

Martech Stack | Customer Lifecycle Management | CRM & Journey Automation | Data Governance THE MANDATE

Rustomjee generates thousands of leads. How those leads are captured, routed, nurtured, converted and then retained is the difference between a high-performing marketing function and an expensive one. This role sits at the intersection of Marketing, Sales, and Product, owning the entire technical and lifecycle infrastructure that transforms fragmented customer interactions into seamless, revenue-driving journeys.

You will not inherit a finished system and maintain it. You will architect, build, and continuously improve the Martech stack and CLM capability from event schema design to post-booking engagement flows ensuring every data point is clean, every touchpoint is intentional, and every system integration is production-grade.

WHAT YOU WILL OWN

Martech Stack Architecture & Integration

End-to-end architecture and implementation of the Martech ecosystem: CRM, CEP, CDP, attribution, analytics, and experimentation tools all integrated and working as a single, coherent system

Seamless data flow across CRM, website/app, ad platforms, and data warehouses no siloes, no manual stitching

Tracking framework design: event schemas, data pipelines, pixel governance, and attribution integrity across all platforms

API and database integrations to extend system capabilities beyond out-of-the-box tool limitations

End-to-end ownership of Martech projects from requirement gathering through to deployment and QA

Customer Lifecycle Management & Journey Orchestration

Full lifecycle journey design: lead acquisition nurture qualification site visit booking post-booking engagement and retention

Omnichannel engagement execution across WhatsApp, Email, SMS/RCS, chatbot, web push,



and in-app orchestrated as one coherent experience, not separate campaigns

Drop-off recovery and reactivation flows identifying and re-engaging leads at every stage where they go cold

Post-booking engagement and loyalty journeys ensuring the customer relationship does not end at booking

Cohort-specific journeys: NRI buyers, investors, first-home buyers, VDNB leads, site visit no-shows each with distinct messaging logic and timing

Conversion Optimisation & Experimentation

Own the CRO roadmap: A/B tests across landing pages, lead capture flows, and nurture journeys

Identify and systematically eliminate funnel drop-offs through data analysis, session replay, and behavioural insights

Rapid microsite and landing page testing without developer dependency

Data, Analytics & Lead Intelligence

Full-funnel tracking: lead to walk-in to purchase, with source-level attribution at every stage

Lead scoring and predictive models that help sales prioritise the right leads at the right time

Real-time dashboards and reporting frameworks that non-technical stakeholders can use independently

Behavioural analysis and campaign performance diagnostics that feed directly into optimisation decisions

Cross-Functional Collaboration

Align with Marketing, Sales, Product, and Data teams on funnel performance and optimisation priorities

Be the connective tissue between what marketing promises and what sales experiences in the CRM





Continuously evaluate current AI and Martech tools bringing in what raises the bar, cutting what does not

PLATFORMS YOU MUST BE HANDS-ON WITH

Salesforce CRMMoEngage / WebEngageGA4Google Tag Manager

WhatsApp Business APISMS / RCS platformsMeta CAPIZapier / Make

Looker StudioCDP toolsVWO / OptimizelySQL / APIsPayU & LotameLimechat / VatiVWO / SEMRUSHECL / CAPI / ADbeat

You must be able to implement a new integration independently, design an event schema, QA tracking accuracy without a developer, and build a Looker dashboard from scratch. Vendor dependency for routine Martech tasks is not acceptable in this role. We will ask you to walk us through a lifecycle journey you built end to end, including the data architecture behind it.

WHAT MAKES YOU THE RIGHT PERSON

5 to 8 years in Martech, CLM, CRM, or growth operations with hands-on implementation ownership across the full stack, not just one layer

Deep proficiency with journey builders MoEngage or WebEngage is non-negotiable; you have built complex multi-step, multi-channel flows and can prove their conversion impact

You think in data architecture before you think in campaigns event schemas, pipeline integrity, and data hygiene are as important to you as the journey design itself

You have the data whisperer mindset: you can look at a funnel and instinctively know where the problem is before running a single query

You are technically fluent: you can configure tools, write basic logic/scripts, work with APIs, and QA integrations without needing IT to hold your hand

You understand the difference between a Martech stack that looks impressive in a deck and one that actually works in production at scale

High-ticket consumer business, real estate, or D2C e-commerce experience is a strong advantage long, complex sales cycles are your natural environment

📌 Martech, CLM & Marketing Automation (Mumbai)
🏢 Keystone Realtors
📍 Mumbai