LOVENMITAWA Farmer Producer Company LimitedPosition: Marketing Specialist

Organization: LOVENMITAWA Farmer Producer Company Limited

Location: Kotputli-Behror, Rajasthan

Reporting To: CEO / Board of Directors

Employment Type: Full-Time

- About the OrganizationLOVENMITAWA Farmer Producer Company Limited is a farmer-owned organization working to improve farmers' incomes through aggregation, input supply, value addition, processing, branding, and market linkages. The FPO works with small and marginal farmers and promotes agricultural and value-added products, including millets, maize, bajra, jowar, ragi, rose and amla-based products, and other farm-based products.
- Job PurposeThe Marketing Specialist will be responsible for developing and implementing effective marketing and sales strategies for FPO products, identifying new buyers and markets, strengthening existing business relationships, promoting the FPO brand, and increasing sales and profitability for the organization and its farmer members.
- Key ResponsibilitiesA. Market Development & Business Linkages

- Identify and develop new markets for FPO products.
- Establish relationships with institutional buyers, retailers, wholesalers, processors, exporters, aggregators, distributors, and e-commerce platforms.
- Generate and follow up on business leads and enquiries.
- Facilitate Buyer-Seller Meets, B2B meetings, exhibitions, trade fairs and business networking events.
- Develop long-term procurement and marketing partnerships.

B. Sales & Business Development

- Prepare monthly and annual sales plans and targets.
- Develop sales channels for FPO products, including B2B, retail, institutional and online channels.
- Negotiate prices, quantities, payment terms and delivery schedules with buyers in coordination with management.
- Monitor orders from enquiry to delivery and ensure timely fulfilment.
- Maintain regular follow-up with existing and potential customers.

C. Product Marketing & Branding

- Develop effective marketing strategies for FPO products.
- Support product positioning, branding, labelling and packaging.
- Prepare product catalogues, brochures,



presentations, price lists and promotional materials.
- Coordinate with designers, printers, agencies and other service providers.
- Promote FPO products through social media, WhatsApp, digital platforms and other marketing channels.

D. Market Research

- Conduct regular market research on prices, demand, competitors, consumer preferences and emerging market opportunities.
- Identify high-potential commodities and value-added products.
- Collect buyer feedback and communicate market requirements to the FPO management and production team.
- Prepare market intelligence reports for decision-making.

E. E-Commerce & Digital Marketing

- Explore suitable e-commerce and digital marketplaces for FPO products.
- Manage product listings, product descriptions, photographs and promotional content.
- Support social media marketing through Facebook, Instagram, LinkedIn, WhatsApp and other relevant platforms.
- Develop digital campaigns to increase product visibility and customer engagement.

F. FPO & Farmer Coordination

- Coordinate with the CEO, Board of Directors, farmers, production team and accounts team.
- Understand the production capacity and availability of FPO products.
- Ensure that marketing commitments are aligned with available quantities and quality standards.
- Support farmers and FPO members in understanding market-oriented production and quality requirements.

4. Key Deliverables / KPIsThe Marketing Specialist will be evaluated based on:
- Growth in FPO sales and turnover.
- Number of new buyers and active business relationships established.
- Number and value of purchase orders generated.
- Development of new sales channels and markets.
- Successful market linkages for value-added products.




- Improvement in product branding and market visibility.
- Customer retention and repeat orders.
- Achievement of monthly and annual sales targets.
- Timely submission of market reports and sales data.

5. Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Agriculture, Agribusiness, Rural Development, Commerce or a related field.
- A postgraduate qualification in Marketing, Agribusiness or Rural Management will be an advantage.
- 2–5 years of relevant experience in marketing, sales, agribusiness, FPOs, FMCG, food processing or rural business development.

6. Required Skills
- Solid sales and business development skills.
- Excellent communication and negotiation abilities.
- Knowledge of agricultural commodities and FPO business models.
- Ability to develop buyer and institutional networks.
- Digital marketing and social media skills.
- Good knowledge of MS Excel, Word, PowerPoint and Google Workspace.
- Ability to prepare business proposals, quotations, product catalogues and reports.
- Willingness to travel for buyer meetings, exhibitions, markets and field activities.
- Ability to work independently and achieve business targets.

7. Preferred ExperiencePreference may be given to candidates with experience in:
- Farmer Producer Organizations (FPOs/FPCs)
- Agricultural marketing and value addition
- Food processing and packaged food products
- Institutional and B2B sales
- Retail and e-commerce
- Government/NABARD/SFAC-supported FPO projects
- Market linkage and buyer development

8. CompensationSalary: ₹20,000–₹25,000 per month, depending on qualifications and experience. Performance-based incentives may be provided based on achievement of agreed sales and business-development targets.

- ApplicationInterested candidates may submit their CV along with a brief cover letter highlighting their relevant experience in marketing, sales, agribusiness and market linkages.

LOVENMITAWA Farmer Producer Company Limited

Kotputli-Behror, Rajasthan [email protected]

📌 Marketing Specialist (Jaipur)
🏢 LOVEN
📍 Jaipur