Company Description
Giffy Sign LLP, through its Giffywalls brand, is a global leader in bespoke wallpaper and peel-and-stick wall decor, serving homes and offices across the USA, UK, Canada, Germany, France, and Australia. The company is known for high-quality custom designs that transform bathrooms, bedrooms, kitchens, nurseries, and commercial spaces into unique, expressive environments. A dedicated team manages the full journey from concept to delivery, ensuring meticulous design, testing, and production for every mural.
Giffy
Sign LLP offers a diverse catalog ranging from serene natural scenes to bold abstract designs, catering to a wide range of style preferences. The company’s ambition is to be a premier name in elite home decor, recognized for innovation, quality, and reliable global service.
Role summaryYou will own our marketing end to end: building brand awareness, driving traffic to our online store and converting it into orders, mainly in international markets. The role mixes creative work (content, campaigns, social media) with performance work (ads, SEO, analytics). You will work closely with the founders, design team and operations.
Key responsibilitiesDigital marketing and performance
- Plan, run and optimise paid campaigns on Meta (Facebook, Instagram), Google Ads and Pinterest for target markets such as the US, UK, UAE, Canada and Australia
- Manage monthly ad budgets and track ROAS, CAC and conversion rate
- Improve website SEO: keywords, product listings, blogs and on-page content
- Run email and WhatsApp marketing: abandoned carts, new launches, seasonal offers
Content and social media
- Own the Instagram, Pinterest and Facebook calendars, with posts,
reels and carousels that match the Giffywalls look and tone
- Brief designers and photographers on product shoots, lifestyle images and room mock-ups
- Write product descriptions, captions, ad copy and newsletters
- Plan seasonal and festive campaigns (for example Diwali, Christmas, monsoon and recent-home themes)
Partnerships and growth
- Find and manage collaborations with interior designers, architects, influencers and home-decor creators
- Build a designer / trade programme for repeat B2B orders
- Explore marketplaces such as Etsy and Amazon Global where they fit
Analysis and reporting
- Track performance in Google Analytics, Meta Ads Manager and Shopify (or the store platform)
- Share a weekly dashboard and a monthly report with clear next steps
- Study competitors and market trends in the wallpaper and home-decor space
Requirements and skillsMust have
- Bachelor's degree in Marketing, Business, Mass Communication or a related field
- 2–4 years of hands-on digital marketing, ideally for a D2C, e-commerce or home-decor brand
- Proven results with Meta Ads and Google Ads, with campaigns you can show
- Strong written English for captions, ads and emails aimed at international customers
- Working knowledge of Google Analytics, Meta Business Suite and basic SEO
- An eye for design and aesthetics
Good to have
- Experience marketing to US, UK or Middle East customers
- Basic skills in Canva, Photoshop or video editing tools
- Familiarity with Shopify or WooCommerce
- Interest in interiors, architecture or home styling
To apply, send your CV, portfolio or campaign examples, and current and expected CTC to
[email protected] with the subject line "Marketing Executive – Giffy Sign LLP
📌 Marketing Specialist (Gandhinagar)
🏢 Giffy Sign
📍 Gandhinagar