Digital Marketing Manager

Guru Diam

Salary: ₹12 to 17 LPA (₹1L to 1.4L/month), based on experience

Type: Full-time · Remote (India)

Shift: US hours, 10:00 AM to 6:00 PM New York time, Monday to Friday = 7:30 PM to 3:30 AM IST (8:30 PM to 4:30 AM IST, Nov to Mar), with real-time availability on Slack/WhatsApp

Reports to: Founder

ABOUT GURU DIAM

Guru Diam is a US-based diamond and fine jewelry wholesaler with offices in New York and Los Angeles and a team in India. We supply retailers and jewelry businesses across the US, and exhibit at major trade shows such as JIS and JA New York. We are a small, fast-moving team that runs on AI. Nearly all of our daily work is done with Claude.

THE ROLE

You own every digital marketing channel outside Instagram and TikTok (our US content creator runs those). LinkedIn, Reddit, email, SEO, Facebook, Pinterest, YouTube, our WhatsApp trade group, B2B directories, communities, PR and partnerships are yours. You find where our buyers are, show up there, and turn attention into leads.

You also run marketing operations: website tracking and performance, vendors, trade shows and reporting. Our in-house designer creates the visuals. You bring the strategy, words and execution.

RESPONSIBILITIES

- LinkedIn: our #1 B2B channel

Most of our buyers are US jewelry retailers and trade professionals, and they're on LinkedIn.
- Grow the Guru Diam company page and the founder's personal presence: posts, articles, carousels
- Build relationships with US jewelry retailers, buyers and industry people through connections, comments and outreach
- Run targeted LinkedIn outreach campaigns to retailers and wholesale buyers
- Reddit & online communities

Be genuinely helpful where diamond and jewelry buyers ask questions, not spammy.
- Build a trusted presence in relevant communities (e.g. r/EngagementRings, r/Diamonds, r/jewelry, r/labgrowndiamonds)
- Extend to Quora, Facebook groups and industry forums where our buyers are active
- Monitor mentions of Guru Diam and industry conversations; respond where it helps
- Other channels

Every other place our audience spends time.
- Plan, publish and grow Facebook, Pinterest and YouTube, repurposing content from our creator and designer
- Run our WhatsApp trade group: new arrivals, offers, show updates
- Email marketing & CRM

Email is how we stay in front of retailers between orders.
- Plan, write (with Claude), build and send campaigns: collection launches, trade-show invitations, promotions, newsletters
- Segment lists (retailers, wholesale buyers, consumer leads) and keep the CRM clean
- Build automations: catalog auto-send on website sign-up, new-lead nurture, re-engagement
- Improve open, click and reply rates every month; hand warm leads to sales quickly, with context
- SEO & content

Organic search is our next big lead source.




- Coordinate our SEO partner: monthly plan, deliverables, results
- Write blog posts, collection descriptions and page copy with Claude
- Keep Google Business Profile, B2B directories, marketplaces and listings accurate and active
- Earn mentions, backlinks and press in jewelry and trade publications
- Website content, performance & tracking

Make sure the website works, converts, and that every lead is counted.
- Write landing page copy, brief the designer, and get pages live with our developer; fix broken links, buttons and forms
- Rank every page by traffic, engagement and lead conversion (GA4, Search Console) and flag weak pages to the designer every month
- Audit tracking end to end: GA4, Google Tag Manager, Google Ads conversions, Meta Pixel, forms, call buttons, WhatsApp clicks, appointment booking
- Keep spam, bot and internal traffic filtered out so the numbers are real
- Document what is tracked; brief the developer or ads specialist on fixes and verify them live
- Set up A/B tests on key pages with the designer
- Paid media oversight A specialist runs our Google and Meta ads. You hold them accountable.
- Brief and manage our ads specialist, and question the numbers
- Propose and test new channels: LinkedIn Ads, Reddit Ads, Pinterest Ads
- Managing our content creator

Our US-based creator shoots and posts on Instagram and TikTok. You direct that work.
- Set the weekly content calendar and briefs
- Review captions and approve every post before it is published
- Feed what's working back to the creator and designer
- Catalog An outside agency produces our catalogs. You keep them on time and accurate.
- Own the timeline: chase drafts and consolidate feedback
- Check accuracy (prices, contact details, specs) before anything reaches the founder
- Trade shows & events

Trade shows are where we meet retailers face to face.
- Own execution end to end: calendar, registrations, booth logistics, ordering materials and fixtures with correct specs, shipping
- Send pre-show invitations, and follow up with every lead within 72 hours after the show
- Vendors & reporting

You are the single point of contact, and the founder always knows where things stand.
- Manage all agencies and vendors: ads, SEO, catalog agency, developer, photographers, 3D renders, print
- Keep a live status tracker for every open task and vendor
- Send a daily end-of-shift update, a weekly one-page report (GA4, ads, email, social, leads),



and a monthly channel review with 2 to 3 new growth ideas
- Source and reach out to creators, influencers and partners

WHAT WE EXPECT EACH MONTH
- First 30 days: full tracking audit with a fix list, weak-page report (top 5 pages to improve), and a channel plan for LinkedIn, Reddit and email
- LinkedIn: 12 to 16 company posts + 8 founder posts; 100+ targeted retailer/buyer connections and outreach
- Reddit & communities: 20+ genuinely helpful contributions; mentions monitored weekly
- Facebook, Pinterest, YouTube and the WhatsApp group: content published on a steady schedule
- Email: 6 to 8 campaigns sent + 1 to 2 current or improved automations
- SEO: 2 to 4 content pieces published; listings and directories kept current
- Monthly weak-page report + tracking health check (every conversion firing correctly)
- Creator calendar set weekly; every Instagram/TikTok post approved before publishing
- Every trade show: logistics done, invitations sent, 100% of leads followed up within 72 hours
- 5 to 10 creator/partner outreaches
- Daily updates, 4 weekly reports, 1 monthly review

WHAT WE ARE LOOKING FOR

- 5+ years in digital marketing, including B2B (selling to businesses, retailers or trade buyers)
- Proven results growing a LinkedIn presence and running LinkedIn outreach
- Understands Reddit and community marketing: knows how to add value without getting banned
- End-to-end ownership of an email platform (Klaviyo, Mailchimp, HubSpot or similar), including campaigns, segments and automations
- Hands-on with GA4, Google Tag Manager and conversion tracking; able to audit a setup and spot what's broken; comfortable questioning Google/Meta Ads reports
- Strong copywriter for US audiences: posts, emails, web copy, community replies
- Has managed agencies, freelancers or a content creator
- You already use Claude (claude.ai or Claude Code) every day for real work. We're not asking whether you're willing to learn AI tools.
- Excellent written English
- Organized, self-directed and fast
- Able to commit to US-shift hours (7:30 PM to 3:30 AM IST)

NICE TO HAVE

- Trade-show or event marketing experience
- SEO, PR or link-building experience
- LinkedIn Ads, Reddit Ads or Pinterest Ads experience
- CRM experience (HubSpot, Zoho, Salesforce)
- Jewelry, diamond, luxury or fashion exposure
- Experience with US clients or teams
- Gujarati or Hindi

WHY JOIN

- Top-of-market pay for India
- Real ownership with a direct line to the founder, with no approval chains
- Visible impact on a growing US business; your work is seen by retailers across the US
- A genuinely AI-native team

HOW TO APPLY

- A LinkedIn, Reddit or community campaign you ran, and its results
- An email campaign or automation you built, and its results
- One task you recently completed using Claude

📌 Marketing Operations Manager (India)
🏢 Guru Diam
📍 India