Company Description The Backbenchers Digital was founded on the idea that marketing should feel like a dedicated in-house team, deeply aligned with each brand’s vision and goals. Originating from an in-house experiment at Nilon’s, the team delivered standout results and evolved into a specialized agency offering the same passion, creativity, and accountability to other businesses.

The agency focuses on impactful social media and digital marketing, not vanity metrics, driving measurable growth and brand dominance. Recent work for Nilon’s includes high-impact cinema ads, large-scale nationwide stunts, high-performing podcasts, influencer collaborations, and rapid audience growth with millions of targeted views.

The Backbenchers

Digital partners with brands seeking strategic, performance-driven marketing that brings their vision to life at scale.

Role Description The Marketing Manager is a full-time, in office role based in Pune City. This role oversees the planning and execution of digital and social media campaigns, ensuring they align with client brand strategies and performance goals.

The Marketing

Manager will collaborate closely with creative, content, and performance teams to develop integrated marketing plans, manage campaign calendars, and optimize initiatives based on data insights.

Responsibilities include managing client communication, presenting strategies and performance reports,



coordinating influencer and media collaborations, and ensuring timely delivery of high-impact marketing assets. The role also involves market and competitor analysis, budget management, and continuous experimentation to drive brand growth and measurable results.

Qualifications

- Candidates should possess strong skills in marketing strategy, brand positioning, and campaign planning.
- Candidates should possess skills in digital marketing, social media marketing, and performance marketing.
- Candidates should possess skills in content planning, creative briefing, and basic understanding of copy and visual storytelling.
- Candidates should possess skills in analytics, reporting, and data-driven decision-making (e.g., interpreting platform metrics and campaign performance).
- Candidates should possess skills in stakeholder management, client communication, and cross-functional collaboration.
- Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience managing multi-channel campaigns, influencers, or brand activations in a digital-first environment is highly beneficial.
- Ability to work on-site in Pune City, handle multiple projects simultaneously, and adapt quickly in a fast-paced, creative environment.

📌 Marketing Manager (Pune)
🏢 The Backbenchers Digital
📍 Pune