We are looking for a Marketing Manager who can run both sides of the funnel - build the brand and deliver measurable pipeline and revenue. You will own campaigns end to end: the idea, the execution, the spend, the numbers, and the retention loop that follows.
Key Responsibilities
- Shape brand positioning, messaging, and creative direction across both B2B and B2C audiences, adapting tone and channel mix for each.
- Plan and execute integrated campaigns across digital, social, content, events, and partnerships.
- Manage the content calendar, brand collaterals, and creative/agency partners, maintaining consistency of brand guidelines across all touchpoints. Evaluate and implement marketing tools across analytics, automation, attribution, and creative production.
- Plan, execute, and optimise paid campaigns across Google, Meta, LinkedIn, and programmatic platforms.
- Own the monthly and quarterly media budget in partnership with the VP - Marketing: allocation, pacing, and reallocation based on performance.
- Drive the core metrics - CAC, ROAS, CPL, lead-to-conversion rate - and run structured A/B tests on creatives, audiences, and landing pages.
- Work with sales on lead quality, funnel leakage, and closing the loop between marketing spend and revenue.
- Evaluate and implement marketing tools across analytics, automation, attribution, and creative production.
- Use AI tools to speed up content production, creative variations, audience research, copy testing, and reporting; set up repeatable workflows the team can follow.
- Build dashboards that give leadership a single view of spend, funnel, and outcomes.
- Lead and mentor a team of 3-4 marketing executives; set priorities, review output, and build capability.
- Manage agency and vendor relationships, including scope, timelines, and performance.
- Partner with sales, product, and design teams to align marketing plans with business targets.
Requirements
- Candidates must hold both a B.Tech / Engg. degree and an MBA in Marketing (mandatory).
- 5-7 years of experience in marketing
- Proven expertise in: Brand management, Digital/performance marketing, Campaign planning (ATL BTL), CRM and customer lifecycle management
- Strong creative orientation for brand assets and campaigns
- Ability to manage multiple priorities in a fast-paced setting
Required Skills
- Performance marketing
- Marketing
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Marketing Manager (Noida)
🏢 Jeebly
📍 Noida