We are looking for an experienced and result-oriented Health Supplement Marketing Manager to develop and execute marketing strategies for our health supplement and wellness product portfolio. The ideal candidate should have strong knowledge of the nutraceutical/health supplement market, consumer behavior, digital marketing, brand development, and sales growth.

Key Responsibilities

- Develop and implement comprehensive marketing strategies for health supplement and nutraceutical products.
- Plan and execute product launches, promotional campaigns, seasonal campaigns, and brand-building activities.
- Conduct market research to identify consumer needs, market trends, competitors, and new business opportunities.
- Develop strategies to increase brand awareness, product visibility, customer acquisition, and sales.
- Coordinate with the Sales, Product Development, E-commerce, Creative, and Customer Support teams.
- Manage digital marketing activities including social media, Google Ads, Meta Ads, influencer marketing, SEO, content marketing, and email/WhatsApp campaigns.
- Develop engaging marketing content for products, campaigns, websites, social media, brochures, and promotional materials.
- Identify and manage suitable influencers, healthcare/wellness professionals, distributors, retailers, and other marketing partners.
- Plan and monitor online and offline marketing campaigns and evaluate their ROI.
- Support e-commerce sales through platforms such as Amazon, Flipkart, company websites, and other online marketplaces.
- Develop channel-specific marketing strategies for distributors, dealers, retailers, pharmacies, gyms, wellness centres, and other relevant channels.
- Monitor competitor pricing, promotions, product launches, and marketing activities.
- Track marketing KPIs and prepare regular performance reports for management.
- Work closely with the sales team to develop schemes, promotions, product campaigns, and lead-generation initiatives.




- Ensure that all product communication and promotional materials comply with applicable health supplement/nutraceutical advertising and labelling requirements.
- Manage marketing budgets and ensure effective utilization of marketing resources.
- Build strong brand positioning and maintain consistent brand communication across all platforms.

Required Skills
- Strong understanding of health supplements, nutraceuticals, wellness, or FMCG marketing.
- Excellent knowledge of digital marketing and social media platforms.
- Experience in brand management and product marketing.
- Strong market research and competitor analysis skills.
- Good communication, presentation, negotiation, and leadership skills.
- Data-driven approach with the ability to analyze marketing performance.
- Ability to manage multiple campaigns and projects simultaneously.
- Good knowledge of MS Office/Google Workspace and marketing analytics tools.
- Creative thinking with a solid understanding of consumer behaviour.

Qualification
- Bachelor's degree in Marketing, Business Administration, Commerce, Life Sciences, Nutrition, or a related field.
- MBA/PGDM in Marketing will be an added advantage.

Preferred Experience

Candidates with experience in nutraceuticals, dietary supplements, vitamins, sports nutrition, wellness products, pharmaceuticals, FMCG, or healthcare marketing will be preferred.

Key Performance Indicators (KPIs)

- Revenue and sales growth
- Lead generation and conversion
- Brand awareness and reach
- Customer acquisition and retention
- Digital engagement and website traffic
- E-commerce sales growth
- Marketing campaign ROI
- Distribution/channel expansion
- New product launch performance

What We Offer
- Competitive salary package
- Performance-based incentives
- Opportunity to work with a growing health and wellness brand
- Career growth and professional development opportunities
- Dynamic and collaborative work environment

Pay: ₹55,000.00 - ₹75,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Marketing Manager ( Health Supplement) (Thrissur)
🏢 NPM ASSOCIATES
📍 Thrissur