Marketing Manager Location: Dermatrix

Department: Marketing & Brand Management

Reporting To: Management / Business Head

Employment Type: Full-Time

Role Overview Dermatrix is looking for a Marketing Manager to lead the brand, marketing, digital, and lead-generation functions of the organization. The role will be responsible for building brand visibility, driving patient engagement, generating qualified leads, managing campaigns, and ensuring a consistent brand experience across all customer touchpoints.

The ideal candidate should have a solid understanding of branding, digital marketing, campaign management, customer acquisition, and team leadership, with the ability to coordinate effectively with internal teams and external agencies.

Key Responsibilities

- Develop and execute marketing strategies aligned with business goals.
- Strengthen Dermatrix's brand presence across digital and offline channels.
- Plan and manage social media, content, promotional campaigns, and brand communication.
- Coordinate with creative, advertising, and digital marketing agencies.
- Oversee Meta and Google advertising campaigns, lead generation activities, and marketing budgets.
- Monitor campaign performance, lead quality, conversions, and return on investment (ROI).
- Ensure consistency and quality across all marketing materials, digital assets, clinic branding, and customer communications.
- Conduct market research, competitor analysis, and customer insight studies to identify growth opportunities.
- Support the launch and promotion of new skincare, haircare, and aesthetic products and services.




- Lead and manage the marketing and customer engagement team, ensuring timely execution of campaigns and initiatives.
- Monitor CRM data, lead tracking, follow-ups, customer engagement activities, and marketing reports.
- Review customer interactions, call quality, and lead-conversion processes to improve performance.
- Prepare regular reports and strategic recommendations for management regarding brand growth, lead generation, customer engagement, and marketing effectiveness.

Key Performance Indicators (KPIs)
- Brand awareness and market visibility
- Qualified lead generation and conversion rates
- Campaign performance and ROI
- Social media growth and engagement
- Website and digital enquiry generation
- Customer engagement and retention
- Brand consistency and communication quality
- CRM accuracy and reporting standards
- Team productivity and campaign execution efficiency

Skills &

Qualifications

- Strong understanding of brand management and marketing strategy
- Experience in digital marketing, social media, and advertising campaigns
- Knowledge of Meta Ads, Google Ads, and lead-generation strategies
- Excellent communication, content planning, and presentation skills
- Strong analytical and reporting capabilities
- Experience with CRM systems and marketing performance tracking
- Team leadership and stakeholder management skills
- Strong organizational skills with attention to detail

Experience
- 4–8 years of experience in marketing, brand management, or digital marketing.
- Experience in healthcare, aesthetics, wellness, beauty, or related industries will be preferred.

📌 Marketing Manager (Thane)
🏢 dermatrix
📍 Thane