Key Responsibilities

Customer Acquisition &

- Lifecycle Management

- Build customer segments using demographic, behavioral, and transaction data
- Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
- Partner with product and business teams to improve customer journeys and credit education

Campaigns &

- Growth Execution

- Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
- Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
- Own end-to-end campaign execution, tracking, and performance reporting

Analytics, Experimentation &

- Optimization

- Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
- Run A/B tests, pilots, and growth experiments to continuously improve performance
- Identify new growth opportunities, segments, and offer constructs

What We’re Looking For Experience &

- Skills





- 2–4 years of experience in marketing analytics, CVM, or digital marketing
- Strong analytical mindset with hands-on SQL &
- Python (mandatory)
- Exposure to Pyspark / Big Data is a strong plus
- Experience with telco, retail, banking, fintech, or digital lending campaigns preferred

Mindset &

- Attributes

- Data-driven problem solver with robust business intuition
- Comfortable working in fast-paced, ambiguous startup environments
- High ownership mindset – willing to go beyond role definitions
- Passion for using data to influence customer behavior and business outcomes

Why Join Yabx

- Opportunity to work on large-scale digital lending products impacting millions
- Exposure to emerging markets across Africa, LATAM, and Asia
- Work with global teams across product, analytics, and business
- High ownership role with real visibility and impact

📌 Marketing Lead - Customer Value Management (Gurugram)
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📍 Gurugram