Head of Marketing

Building the next chapter of an iconic Indian mobility brand

Position Details

Company: Kinetic Green Energy & Power Solutions Limited

Location: Pune, Maharashtra

Experience: 12+ years

Function: Marketing

Reporting To: Founders / CEO

Role Level: GM / VP Marketing

About Kinetic Green

Kinetic Green Energy & Power Solutions Limited is an emerging leader in India's electric mobility sector, offering innovative and sustainable solutions across electric two-wheelers and three-wheelers. Building on a respected automobile legacy, Kinetic Green is accelerating clean transportation through customer-focused products, technology and an expanding market presence.

Role Purpose

Lead the complete marketing agenda – from brand and product launches to demand generation, dealer activation, digital growth and founder-led corporate storytelling.

Kinetic Green is seeking a dynamic, commercially oriented and hands-on marketing leader who can translate the company's growth vision into high-impact customer and market initiatives. The incumbent will partner closely with the Founders and senior leadership while driving execution with sales teams, dealers, agencies and cross-functional stakeholders.

Key Responsibilities

1. Marketing Strategy and Leadership

- Develop and execute the overall marketing strategy aligned with the business plan, sales targets, product roadmap and growth ambitions.
- Create annual and quarterly plans for electric two-wheelers, three-wheelers, institutional business and emerging mobility solutions.
- Build a differentiated position for Kinetic Green in India's evolving EV and automobile ecosystem.
- Partner with the Founders, CEO, Sales, Product, Dealer Development, Finance and Operations teams to align investment with business priorities.
- Establish clear KPIs and governance to measure brand, customer, lead-generation and revenue impact.

1. Brand Management

- Strengthen and modernise the Kinetic Green brand while effectively leveraging the company's established automobile legacy.
- Define consistent positioning, messaging, visual identity and communication standards across customer touchpoints.
- Create distinct propositions for product categories and customer segments, improving awareness, trust, consideration and preference.
- Ensure disciplined brand execution across dealerships, digital platforms, exhibitions, events, product collateral and corporate communication.

1. Founder and Corporate Branding

- Partner with the Founders to strengthen thought leadership across EVs, sustainability, entrepreneurship, manufacturing and mobility.
- Build a structured calendar for leadership messages, media interactions, industry forums, keynote addresses, interviews and social media.
- Develop speeches, presentations, talking points, articles and strategic communication for the Founders and senior leadership.
- Shape authentic corporate narratives around Kinetic Green's vision, heritage, innovation, social impact and contribution to sustainable mobility.

1. Product Marketing and Launches

- Lead go-to-market strategy for new products, variants, features and geographical launches.
- Develop customer segmentation, product positioning, value propositions, pricing communication and integrated launch campaigns.




- Translate technical features into compelling customer benefits in partnership with Product, R&D;, Sales and Service.
- Create product toolkits, brochures, digital content, sales aids and dealer training material; track post-launch performance and course-correct.

1. Sales and Demand-Generation Campaigns

- Design national, regional, seasonal and local campaigns that generate enquiries, test rides, dealer footfall and retail conversion.
- Drive festive, current-market, exchange, financing, referral and product-launch programmes in partnership with Sales and dealers.
- Establish robust online and offline lead generation, nurturing and measurement processes.
- Track cost per lead, lead-to-test-ride conversion, customer acquisition cost, retail conversion and return on marketing investment.
- Support institutional, fleet, last-mile delivery, passenger mobility and B2B/B2C opportunities through targeted programmes.

1. Dealer and Retail Marketing

- Develop scalable dealer marketing programmes, toolkits and local activation frameworks across the distribution network.
- Standardise dealership branding, product display, point-of-sale material and customer experience.
- Work with regional teams to improve market penetration, local lead generation and retail productivity.
- Monitor dealer-level utilisation, execution quality and business outcomes across dealerships, stores, service points, exhibitions and roadshows.

1. Digital Marketing and Customer Engagement

- Lead the digital agenda across website, search, social media, content, online advertising, reputation and marketing automation.
- Improve campaign efficiency through segmentation, remarketing, analytics and conversion optimisation.
- Strengthen content around products, customer stories, sustainability, technology, mobility solutions and ownership experience.
- Partner with CRM and Sales teams to improve lead capture, allocation, follow-up, nurturing and conversion.
- Develop lifecycle communication spanning enquiry, purchase, onboarding, service, engagement, referral and repurchase.

1. Media, PR and Industry Engagement

- Lead public relations and media communication with appointed agencies and build relationships across automobile, EV, business and technology media.
- Manage press releases, announcements, leadership interviews, media events and industry interactions.
- Position Kinetic Green at auto shows, EV exhibitions, conferences, investor forums and sustainability platforms.
- Establish communication protocols for sensitive issues, crisis response and reputation management.

1. Market Intelligence and Consumer Insights

- Track customer preferences, competitors, pricing, technology, policy developments and channel trends across the automobile and EV sectors.
- Commission research to understand purchase drivers, barriers, ownership expectations and usage behaviour.
- Identify emerging opportunities across urban,



semi-urban and rural markets and convert insights into product, pricing, sales and communication actions.
- Maintain competitive intelligence dashboards for regular leadership review.

1. Budget, Agency and Team Leadership

- Own the annual marketing budget across brand, media, digital, launches, dealers, events, research and PR.
- Allocate spends against business priorities and expected returns; monitor commitments, utilisation and campaign performance.
- Select and manage creative, media, digital, PR, research, content, event and activation partners with strong commercial governance.
- Build and develop a high-performing team across brand, product marketing, digital, retail, customer engagement, PR and research.
- Create a culture of creativity, speed, ownership, customer focus, collaboration and data-driven decision-making.

Candidate Profile

Education

- MBA/PGDM in Marketing from a recognised institution is strongly preferred.
- A bachelor's degree in Engineering, Business Administration, Marketing, Communications or a related discipline would be advantageous.

Experience
- Minimum 12 years of progressive marketing experience, including meaningful leadership responsibility.
- Strong hands-on experience in the automobile, electric vehicle, mobility, automotive components, consumer durable or another product-led industry.
- Demonstrated success in brand building, product marketing, launches, sales campaigns, dealer marketing and digital lead generation.
- Experience working closely with Founders, Promoters, CEOs or senior business leaders in a fast-paced entrepreneurial organisation.
- Experience marketing electric two-wheelers, three-wheelers, passenger vehicles, commercial vehicles or mobility solutions is highly preferred.
- Proven ability to manage nationwide or multi-regional campaigns, agencies, budgets and cross-functional teams.
- Exposure to founder branding, corporate communication, media management and thought leadership will be an advantage.

Key Skills and Competencies
- Strategic marketing and brand leadership
- Automobile and EV market understanding
- Product positioning and go-to-market strategy
- New-product launches
- Sales campaign planning and execution
- Dealer and retail marketing
- Digital marketing and lead generation
- Customer insights and market research
- Founder branding and thought leadership
- Corporate communications and public relations
- Performance marketing and analytics
- Budget and ROI management
- Agency and partner management
- Commercial and business orientation
- Leadership and team development
- Executive communication and presentation

Key Performance Indicators
- Growth in brand awareness, consideration, trust and customer preference.
- Achievement of product-launch, campaign, enquiry and retail objectives.
- Qualified leads, test rides, dealer footfall and lead-to-retail conversion.
- Customer acquisition cost, marketing return on investment and budget adherence.
- Digital engagement, website traffic, conversion and online brand sentiment.
- Dealer marketing execution, local activation quality and retail productivity.
- Media visibility, share of voice and effectiveness of founder and corporate communication.
- Marketing contribution to sales growth, market penetration and market share.

📌 Marketing HEAD (Pune)
🏢 Kinetic Green Energy And Power Solutions
📍 Pune