02 Oct
|
Air Maniax India
|
Ahmedabad
02 Oct
Air Maniax India
Ahmedabad
About The Role
Air Maniax is looking for an energetic, creative and execution-focused Marketing Manager to drive brand visibility, customer acquisition, footfall and business growth.
This is a hands-on marketing role with a strong focus on offline marketing, events, activations and partnerships, supported by a positive understanding of digital marketing.
Role Split
- 70% –
- Offline Marketing, Events &
- Activations
- 30% –
- Digital Marketing
Key ResponsibilitiesOffline Marketing, Events &
- Activations – 70%
- Plan and execute offline marketing campaigns, BTL activities and brand activations to drive awareness and footfall.
- Conceptualise, plan and manage events, promotional activities, exhibitions and customer engagement initiatives.
- Develop and execute school, corporate, community and local partnerships to generate leads and business opportunities.
- Plan and execute local-area marketing initiatives to increase Air Maniax visibility and customer acquisition.
- Identify new offline marketing channels and opportunities to drive footfall, leads and revenue.
- Manage end-to-end event execution, including planning, budgeting, vendor coordination, logistics and on-ground execution.
- Coordinate with vendors, agencies, event partners and internal stakeholders to ensure smooth execution.
- Work closely with the Sales and Operations teams to align marketing activities with business objectives.
- Track campaign and event performance and prepare post-campaign reports and ROI analysis.
- Conduct competitor and market analysis to identify new marketing opportunities.
Digital Marketing – 30%
- Support digital marketing initiatives across social media, email marketing, online promotions and local digital campaigns.
- Coordinate with internal teams and external agencies for digital campaigns and content.
- Monitor key metrics such as reach, engagement, leads, conversions and campaign performance.
- Ensure offline campaigns and events are effectively promoted through digital channels.
- Use digital platforms to support event registrations, lead generation and customer engagement.
- Stay updated with relevant digital marketing trends, platforms and customer acquisition opportunities.
Key Skills &
- Competencies
- Strong experience in offline marketing, BTL activities and event management.
- Excellent event planning and on-ground execution skills.
- Experience in brand activations, partnerships and local-area marketing.
- Good working knowledge of digital marketing and social media.
- Strong vendor, agency and stakeholder management skills.
- Excellent communication, negotiation and coordination skills.
- Strong project management and multitasking abilities.
- Ability to manage budgets, timelines and multiple marketing initiatives simultaneously.
- Data-driven approach with an understanding of marketing ROI and campaign performance.
- Strong business orientation with a focus on customer acquisition, footfall and revenue generation.
- Comfortable with frequent on-ground execution and event-related travel, as required.
Skills: digital,events,campaigns
📌 Marketing & Events Manager (Ahmedabad)
🏢 Air Maniax India
📍 Ahmedabad