Brand It Up is looking for a Content Marketing Specialist with a strong creative eye, excellent aesthetic judgment, and the ability to understand how different brands should look, feel, and communicate.

This role is for someone who can look at a piece of content and instantly understand whether it feels luxury, premium, mass-premium, contemporary, youthful, editorial, or commercial.

You should be equally comfortable thinking about content strategy, visual direction, social media, copy, references, and execution.

Key Responsibilities

- Develop content ideas and strategies for brands across social media and digital platforms.
- Create and plan reels, carousels, static posts, stories, campaign concepts, and content series.
- Build content calendars aligned with each brand’s positioning, audience, and marketing objectives.
- Understand the visual difference between luxury, premium, mass-premium, and mass-market brands and ensure content reflects the right positioning.
- Research references, trends, competitors, campaigns, creators, and visual directions for different brands.
- Create strong moodboards, visual references, creative directions, and content concepts.
- Write and refine hooks, captions, reel concepts, scripts, campaign lines, and social media copy.
- Work closely with designers, video editors, performance marketers, and account managers to execute content consistently.
- Review creatives before publishing and ensure they meet the brand’s visual and communication standards.
- Use Canva confidently for layouts, presentations, moodboards, social media creatives,



and quick visual concepts.
- Use selected AI platforms for content ideation, image generation, video generation, copy assistance, research, or creative experimentation.
- Identify when AI-generated content looks artificial or off-brand and guide improvements to make outputs feel more polished and natural.
- Adapt content according to different audiences, industries, formats, and stages of the marketing funnel.
- Contribute ideas for seasonal campaigns, product launches, brand storytelling, founder-led content, and performance creatives.
- Stay updated with social media trends, design trends, fashion, luxury branding, advertising, AI tools, and digital culture.

What We’re Looking For

- Brilliant aesthetic sense and strong visual judgment.
- Ability to clearly differentiate between luxury, premium, mass-premium, and mass-market communication visually.
- Strong understanding of composition, typography, colours, imagery, references, styling, and overall visual hierarchy.
- Good understanding of Instagram, reels, carousels, social media storytelling, and digital content formats.
- Strong working knowledge of Canva.




- Familiarity with a few AI creative platforms for images, videos, ideation, or content creation.
- Good copywriting and communication skills.
- Ability to understand a brand quickly and maintain consistency across its content.
- Robust research skills and awareness of current content and creative trends.
- Ability to give clear creative feedback to designers and editors.
- Comfortable managing content for multiple brands with very different visual identities.
- Previous experience in social media, content marketing, branding, creative strategy, or a digital agency will be preferred.

You’ll Be a Strong Fit If
- You can look at two Instagram feeds and explain why one feels luxury while the other feels mass-premium.
- You understand that premium content is not created simply by using beige backgrounds and serif fonts.
- You know when a creative feels too cluttered, too commercial, too generic, or simply off-brand.
- You enjoy discovering references, building ideas, experimenting with AI, writing content, and turning a brand’s positioning into a distinctive visual language.

Bonus Skills
- Experience working with fashion, lifestyle, furniture, hospitality, beauty, D2C, or luxury brands.
- Understanding of Meta Ads and performance-driven content.
- Familiarity with AI tools for image generation, video generation, voice, editing, or creative production.
- Basic understanding of Photoshop, Figma, or other design tools.
- Experience with shoots, styling, content production, or creative direction.

📌 Marketing Content Specialist (India)
🏢 Brand It Up!
📍 India