ENLIGHTENMINDS EDUTECHBUSINESS DEVELOPMENT OFFICERRecruitment & Appointment – Roles, Responsibilities & Job ProfileDear Candidate,

On behalf of EnlightenMinds Edutech, , we are delighted to welcome you to our organization and are pleased to offer you an opportunity to join our team as a Business Development Officer (BDO).

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At EnlightenMinds Edutech, we are committed to creating opportunities through education, technology, skill development, professional training, research, certification, career development, and industry collaboration. As a Business Development Officer, you will contribute directly to expanding these initiatives and strengthening our presence across different markets.

- POSITION DETAILSOrganization: EnlightenMinds Edutech

Parent Organization: Prajin Group of Companies

Position: Business Development Officer

Department: Business Development & Strategic Partnerships

Employment Type: Full-Time / Part-Time / Contract, as applicable

Work Location: As assigned by the organization

Reporting To: Business Development Manager / Head of Business Development / Management

- PRIMARY OBJECTIVE OF THE ROLEThe primary objective of the Business Development Officer is to:

- Identify new business opportunities.
- Develop and maintain client relationships.
- Promote EnlightenMinds Edutech programs and services.
- Generate qualified leads and convert them into business opportunities.
- Develop institutional, corporate, academic, and professional partnerships.
- Support student enrolment and program promotion.
- Explore new markets and geographic territories.
- Coordinate seminars, webinars, workshops, training programs, and promotional activities.
- Support revenue growth and organizational expansion.
- Represent the organization professionally in meetings and business discussions.

3. KEY ROLES AND RESPONSIBILITIESA. Business DevelopmentThe Business Development Officer shall:
1. Identify potential business opportunities in the education and training sector.
2. Develop new customer and institutional leads.
3. Contact prospective clients through calls, emails, meetings, social media, and other communication channels.
4. Understand client requirements and recommend appropriate programs or services.
5. Develop business proposals and partnership opportunities.
6. Follow up with prospective clients and organizations.
7. Convert qualified leads into enrolments, partnerships, or business engagements.
8. Maintain a consistent business-development pipeline.
9. Explore new geographical and industry markets.
10. Support the organization's expansion strategies.

4. EDUCATIONAL INSTITUTION DEVELOPMENTThe BDO will be responsible for developing relationships with:
- Schools
- Colleges
- Universities
- Engineering institutions
- Medical institutions
- Arts and Science colleges
- Management institutions
- Law colleges
- Polytechnic institutions
- Research institutions
- Training organizations
- Skill-development institutions

Responsibilities include:
- Identifying potential institutional partners.
- Contacting institutional management and decision-makers.
- Arranging meetings and presentations.
- Introducing EnlightenMinds Edutech programs.
- Developing institutional collaboration opportunities.
- Supporting MoU and partnership discussions.
- Coordinating seminars, workshops, conferences, and training programs.
- Maintaining institutional relationship records.

5. CORPORATE BUSINESS DEVELOPMENTThe BDO will identify and approach organizations for:
- Corporate training
- Employee skill development
- Professional certification
- Technical training
- AI and emerging technology programs
- Leadership development
- Management training
- Research collaboration
- Internship opportunities
- Placement partnerships
- Industry-academia collaboration
- Customized learning programs

The officer will assist in establishing long-term relationships with corporate organizations and industry partners.
- STUDENT & COURSE ENROLMENT DEVELOPMENTThe Business Development Officer may support student acquisition and enrolment activities by:

- Generating student leads.
- Explaining available courses and programs.




- Understanding student career requirements.
- Providing accurate program information.
- Conducting follow-up communication.
- Coordinating counselling appointments.
- Supporting admission and enrolment processes.
- Promoting certification and professional development programs.
- Maintaining prospective-student databases.
- Supporting student engagement campaigns.

All course, certification, placement, salary, accreditation, or career-related information communicated to prospective students should be accurate and consistent with information officially approved by the organization.
- SEMINAR, WEBINAR & EVENT DEVELOPMENTThe BDO may be responsible for supporting the development of:

- Seminars
- Webinars
- Workshops
- Conferences
- Career-development programs
- Faculty-development programs
- Corporate training sessions
- Entrepreneurship programs
- Technology awareness programs
- Professional-development programs

Responsibilities include:
1. Identifying potential participants and institutions.
2. Developing event partnerships.
3. Coordinating promotional activities.
4. Supporting speaker and institutional coordination.
5. Generating registrations.
6. Maintaining participant databases.
7. Supporting post-event follow-up.
8. Identifying future business opportunities from events.

8. PARTNERSHIP & STRATEGIC ALLIANCESThe Business Development Officer will assist in establishing strategic relationships with:
- Educational institutions
- Corporate organizations
- Training providers
- Technology companies
- Research organizations
- Professional organizations
- Industry associations
- Startups
- Incubation centres
- Skill-development organizations
- Overseas education and career-service organizations, where applicable

The BDO will help identify mutually beneficial collaboration opportunities and coordinate them with senior management.
- DIGITAL BUSINESS DEVELOPMENTThe BDO should utilize appropriate digital channels for business development, including:

- Email marketing
- Social media
- LinkedIn
- WhatsApp Business
- Online meetings
- Webinars
- Digital campaigns
- CRM platforms
- Online lead-generation platforms
- Professional networking platforms

The officer should maintain professional communication standards across all digital platforms.
- LEAD GENERATION & FOLLOW-UPA major responsibility of the position is systematic lead management.

The BDO should

Lead Generation → Lead Qualification → Initial Contact → Requirement Analysis → Presentation → Follow-Up → Negotiation/Coordination → Conversion → Relationship Management The officer should maintain accurate records of:

- Lead source
- Prospect name
- Organization
- Contact details
- Requirement
- Communication history
- Follow-up date
- Current status
- Conversion status

11. MARKET RESEARCHThe Business Development Officer will conduct market research to identify:
- Emerging educational trends
- New technology programs
- Industry skill requirements
- Competitor offerings
- Potential institutional partners
- Corporate training requirements
- New geographic markets
- Student demand
- Professional certification opportunities
- Emerging career areas

Market intelligence should be communicated to management to support strategic decision-making.
- SALES PRESENTATIONS & CLIENT MEETINGSThe BDO may be required to conduct:

- Client presentations
- Institutional presentations
- Corporate meetings
- Product/program demonstrations
- Partnership discussions
- Business proposals
- Online presentations
- Counselling sessions

The officer should communicate clearly, professionally, and accurately.
- BUSINESS PROPOSALS & DOCUMENTATIONThe Business Development Officer may assist in preparing:

- Business proposals
- Partnership proposals
- Institutional proposals




- Corporate training proposals
- Seminar proposals
- Event proposals
- Collaboration proposals
- MoU coordination documents
- Follow-up reports
- Client presentations

All official documents must follow the organization's approved format and authorization process.
- CUSTOMER & PARTNER RELATIONSHIP MANAGEMENTThe BDO will maintain professional relationships with existing and prospective:

- Students
- Parents, where applicable
- Institutions
- Corporate clients
- Trainers
- Faculty members
- Industry professionals
- Business partners
- Organizations

The objective is to establish long-term relationships and encourage appropriate repeat engagement.
- REPORTING RESPONSIBILITIESThe Business Development Officer will provide regular reports covering:

- Daily activities
- Leads generated
- Calls and meetings
- Follow-ups
- Current prospects
- Institutional contacts
- Corporate contacts
- Conversions
- Event registrations
- Partnership opportunities
- Pending activities
- Monthly business-development progress

Reports should be submitted in the format and schedule specified by management.
- PERFORMANCE RESPONSIBILITIESPerformance may be evaluated using role-appropriate indicators such as:

- Qualified leads generated
- Client meetings conducted
- Institutional contacts developed
- Corporate opportunities identified
- Program enquiries generated
- Enrolment support
- Partnership opportunities
- Conversion activity
- Revenue generated, where applicable
- Customer relationship management
- Reporting quality
- Professional conduct

Specific targets may be communicated separately by management based on territory, market, role type, and business requirements.
- QUALIFIED CONDUCTAs a representative of EnlightenMinds Edutech, the Business Development Officer is expected to:

- Maintain professional communication.
- Provide accurate information.
- Protect confidential organizational information.
- Respect customers, students, institutions, and colleagues.
- Follow organizational policies.
- Avoid unauthorized commitments.
- Maintain ethical business practices.
- Use organizational resources responsibly.
- Follow approved pricing and promotional policies.
- Obtain appropriate authorization before making contractual or financial commitments on behalf of the organization.

18. SKILLS & QUALIFICATIONSThe ideal candidate should demonstrate:
- Strong communication skills
- Business-development skills
- Sales and relationship-management abilities
- Presentation skills
- Negotiation skills
- Networking ability
- Digital communication skills
- Lead-generation skills
- Basic knowledge of education and training services
- Market-research ability
- Follow-up discipline
- Teamwork
- Target-oriented working ability
- Professional attitude

Educational Qualification: Graduation or equivalent qualification preferred. Relevant experience may also be considered according to organizational requirements.

- CAREER DEVELOPMENT OPPORTUNITIESBased on organizational requirements, performance, experience, and available positions, the role may provide opportunities for progression into positions such as:

Business Development Officer → Senior Business Development Officer → Business Development Executive/Manager → Regional Business Development Manager → Head of Business Development → Strategic Partnerships / Business Development Leadership

Career progression will be subject to organizational policies, performance, experience, and available opportunities.

EMPLOYEE ACKNOWLEDGEMENTI acknowledge that I have received and understood the Business Development Officer role, responsibilities, professional expectations, and organizational guidelines described above. I agree to perform my responsibilities professionally and in accordance with the policies and instructions of EnlightenMinds Edutech.

Employee Name: ______________________________

Signature: ___________________________________

Date: _______________________________________

Place: ______________________________________

Authorized Signatory: _________________________

Designation: _________________________________

Organization Seal: ____________________________

📌 Marketing Business Development officer (Coimbatore)
🏢 ENLIGHTENMINDS EDUTECH
📍 Coimbatore