Proven experience in marketing analytics within the banking or fintech industry.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Proficiency in SQL for data manipulation and extraction.
- Experience in using Python for data analysis and automation tasks.
- Ability to create and manage dashboards and reports using Power BI.
- Excellent communication skills to present findings and recommendations to stakeholders.
- Robust problem-solving skills and attention to detail.
Preferred Skills
- Familiarity with other data visualization tools like Tableau.
- Understanding of machine learning algorithms and their application in marketing analytics.
- Experience with customer segmentation and targeting strategies.
- Knowledge of digital marketing tools and platforms.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.