Manager Project Marketing

About the Role:

We are seeking a dynamic and results-driven Manager Project Marketing to lead the end-to-end marketing strategy and execution for our residential real estate projects in Pune & Mumbai. The candidate will be responsible for conceptualizing, implementing, and monitoring all marketing initiatives that drive brand visibility, generate leads, and support sales conversions.

Key Responsibilities:

- Marketing Strategy & Planning
- Develop and execute comprehensive marketing plans for each residential project.
- Position the project effectively in the market, highlighting USPs and value proposition.
- Manage marketing budgets, timelines, and ROI on campaigns.

- Campaign Management
- Drive offline marketing campaigns, offline activations, print media, OOH, and BTL activities.
- Coordinate with agencies for creative, media planning, and campaign execution.
- Monitor campaign performance and optimize for maximum impact.
- Lead Generation & Nurturing
- Design and execute lead generation strategies across offline channels.
- Support sales team by providing content for lead nurturing and relevant marketing collaterals.
- Track and analyze lead funnel data to improve conversion ratios.
- Branding & Communication
- Develop all project-related marketing collaterals brochures, videos, presentations, microsites, etc.
- Ensure consistent brand communication across all customer touchpoints.




- Conduct market research and competitor analysis to refine positioning.
- Events & Engagement
- Plan and execute launch events, site activations, channel partner meets, and customer engagement events.
- Work closely with sales and CRM teams for seamless execution.

- Other Marketing Related Activities
- Ensuring Approved and Checked Bills processing in time
- Keeping a track of campaigns costing, overall tracking of spends, etc
- Developing new vendors and agencies for various activities and managing all internal and external stakeholders effectively.

Desired Candidate Profile:

- Education: MBA/PGDM in Marketing (preferred) / Graduate with relevant marketing experience.
- Experience: 58 years in real estate project marketing / property marketing.
- Strong exposure to Mumbai & Pune real estate market and consumer insights.
- understanding of digital & social media marketing platforms (Google, Meta, SEO/SEM) and analytics tools.
- Excellent communication, stakeholder management, and project management skills.
- Creative thinker with ability to translate ideas into impactful campaigns.

What We Offer:

- Attractive compensation with performance-linked incentives.
- Opportunity to lead marketing for prestigious residential projects in Mumbai.
- Rapid-paced, entrepreneurial work environment with career growth opportunities.

📌 Manager - Project Marketing (Pune)
🏢 TRU Realty
📍 Pune