Role & responsibilities

Key Responsibilities

1. Brand Messaging & Positioning

- Refine website copy, headlines, and product messaging to clearly communicate Talentilos value to recruiters and consultants.
- Create core messaging pillars and maintain a consistent brand tone thats professional yet approachable.
- Build and maintain a style guide (colors, visuals, tone, and key messages).

2. SEO, SEM & Organic Growth

- Conduct keyword research (e.g., AI recruitment software, ATS for staffing agencies).
- Handle on-page & off-page SEO, link building, and content publishing.
- Manage Google Analytics / Search Console, track traffic, and improve rankings.
- Plan 2–3 blog posts/month with keyword and topic optimization.

3. Lead Funnel Setup & Email Nurturing

- Build a lead funnel (Website Form Email drip Demo CRM entry).
- Create and automate email sequences for demos, product updates, and churn re-engagement.
- Use tools such as Zoho CRM, HubSpot, or Mailchimp for automation and reporting.

4. Performance Marketing (Optional)

- Run Google Search / LinkedIn Ads campaigns targeting recruiters and staffing firms.
- Optimize campaigns for CPL, ROAS, and lead quality, not just volume.
- Prepare monthly performance dashboards.

5. LinkedIn & Social Strategy

- Develop a LinkedIn content plan for the founder and company page.
- Write 2 posts per week (1 thought-leadership, 1 product).
- Engage with recruiter communities and monitor engagement metrics.

6.



Sales Collateral & Internal Enablement

- Create and refine pitch decks, proposals, brochures, and case studies.
- Maintain a central repository of client-facing marketing assets.
- Prepare demo scripts, feature explainers, and comparison sheets.

7. PR, Partnerships & Events (Later Phase)

- Identify HRTech newsletters, podcasts, and communities for brand collaborations.
- Support participation in webinars and niche HR events.
- Explore partnerships with HR training and recruitment bodies.

8. Analytics & Reporting

- Track performance metrics (traffic, conversion rate, CPL, etc.).
- Present insights and improvement plans to leadership monthly.

9. AI & Automation Integration

- Use AI tools (ChatGPT, Jasper, Canva Magic Write, etc.) for smart content creation.
- Automate marketing workflows (email sequences, lead scoring).
- Experiment with AI personalization — like recruiter-specific JD emails and product nudges.

Preferred candidate profile

- 5-10 years of marketing experience (preferably in B2B SaaS, HRTech, or startup environments).
- Solid understanding of SEO, CRM tools, email automation, and content marketing.
- A storyteller who enjoys creating clarity and simplicity around complex products.
- Hands-on with tools like Google Analytics, Search Console, HubSpot/Zoho CRM, Canva, and LinkedIn Ads.
- Bonus: Experience working with AI or automation-based products.

📌 Manager Product Marketing (Delhi)
🏢 HR India Solutions
📍 Delhi