ROLE SUMMARY

Sanlayan Technologies is looking for a creative, structured, and execution-driven Brand & Marketing Associate to own the full spectrum of brand marketing activities, from content to digital, events, and research. This is a high-ownership, cross-functional role working directly with the Head of Marketing and Founders' Office to build and amplify Sanlayan's brand across domestic and global audiences.

Spanning seven key pillars of Brand Identity, Events, PR, Govt/Embassy Engagements, Employee Branding, Digital Marketing, and Content, this role requires both strategic thinking and on-ground execution. If you thrive at the intersection of brand storytelling, digital presence, and real-world visibility, this role is for you.

KEY RESPONSIBILITIES

Brand Identity & Content

- Maintain and evolve Sanlayans brand identity across print, digital, video, and photography
- Oversee production of brand collateral with designer: brochures, presentations, standees, banners, and promotional materials
- Manage video and photo shoots for corporate communications, events, and digital content
- Write and edit video scripts for corporate films, product videos, and social content
- Collaborate with technical and business teams to translate complex capabilities into compelling narratives (case studies, blogs, infographics, carousels)
- Content support as and when required for all subsidiaries across touch-points

Industry Events (Sales-Aligned)
- Plan and coordinate industry events, exhibitions, and expos from concept to execution (adherence to Event Playbook SOP)




- Coordinate with sales and business units for event presence, product dispatch, booth design, and lead engagement. Extract and track all deadlines from exhibitor manuals
- Handle logistics: passes, vendor coordination, product dispatch, and on-ground setup
- Manage post-event closure, reporting, and asset recovery

Employee Branding & Corporate Communication
- Drive Employee Branding initiatives to position Sanlayan as an employer of choice
- Manage Corporate Relations (CR) gifting: sourcing, branding, logistics, and distribution
- Coordinate with HR and leadership for culture-aligned branding activations and workshops

Digital & Email
- Execute email marketing campaigns including newsletters, event invitations, and nurture flows
- Own and manage Sanlayans digital presence: website, SEO, LinkedIn, and email campaigns
- Plan and execute LinkedIn content calendars, organic campaigns, and paid amplification
- Manage website updates (International COTS), landing pages, and performance tracking (traffic, leads, engagement)
- Run SEO audits and optimisation to improve search visibility and inbound reach
- Managae and maintain all tools access (Canva, Adobe, Claude, Wix etc.)

Outreach Support
- Coordinate participation in government-organised trade missions, embassy forums, and industry delegations
- Manage documentation and compliance for government-linked events and programs
- Support engagement with embassies, trade bodies, and ministries for brand positioning
- Industry Trend Monitoring: Stay updated on industry best practices and emerging trends, integrating them into Sanlayan's content strategy

📌 Manager Brand Marketing (Bengaluru)
🏢 Sanlayan
📍 Bengaluru